Millennials vs. Gen-xers

New Canada Post research delves into the differences between how these two demographics shop online

As more Canadians shop online, it’s increasingly important for retailers to understand the factors that influence buying patterns. This kind of insight helps them better understand their customers, in order to meet expectations and earn loyalty.
Age is one of the major factors that affects shopping behaviour. In our newest white paper, Growing E-commerce in Canada, we delve into the differences between millennial and gen-X shoppers.