New research shows that ad-blocking among millennials is increasingly common – posing challenges for marketers
You would think millennials would be the ideal cohort to receive digital marketing ads. But marketers are often surprised to find out that they are particularly receptive to direct mail. One reason is that physical marketing material doesn’t compete with the growing amount of digital ad clutter they are bombarded with on a daily basis. Now, that digital clutter is poised to become even more problematic for marketers. Why? Turns out millennials aren’t just tuning out digital ads – research shows they’re deciding to block them from their laptops and devices entirely.
Read about the new research from Anatomy Media on the rise of ad-blocking among millennials at eMarketer.com.