A business model that combines customization and convenience is just one reason shoppers can’t get enough of this up-and-coming menswear retailer.
What helped menswear retailer Surmesur win a 2016 Canada Post E-commerce Innovation Award for best omni-channel retailer? The stand-out experience it offers shoppers. Combining the customization of made-to-measure and the convenience of e-commerce has earned it top marks from its fashion forward customers. Co-founders Vincent and François Thériault talk about their business model, growth and what’s next.