When Walmart re-launched their e-commerce website, paramount was providing a superb customer experience from start to finish. And the finish was where AddressComplete came in. When the final stages of the purchase process are quick and easy, online shoppers are more likely to follow through with their purchases.
"AddressComplete was the perfect tool to ensure checkout was effortless for our customers. Since the launch of our redesigned website, returns due to incorrect addresses have dropped by about 40%."
– Jacob Kennedy, Senior Online Product Manager for Walmart
Cosmetics powerhouse and botanical beauty pioneer Yves Rocher is also known for its expertise in direct marketing. Collecting information about new loyalty program members, therefore, is a key performance indicator for their stores. The challenge? How to quickly and easily gather customer addresses at point-of-sale without impacting the purchase process. AddressComplete was just the tool for the job because it allowed staff to validate addresses right at the register, and thus avoid any errors.
"AddressComplete was not only easy to add to our point-of-sale system, but it cut the time we spent gathering address data by 50% and boosted our accuracy rates. It has already played a key role in helping us stay connected to our customers."
– Eduard Bugeag, IT Project Manager, Yves Rocher North America
Coastal Contacts, parent company to Coastal.com and ClearlyContacts.ca is the world’s top seller of prescription eyeglasses and one of North America’s leading contact lens vendors. Because of its global customer base, Coastal needed international address validation during online checkout. They turned to AddressComplete, which validates addresses in 240 countries.
AddressComplete helped ensure more parcels made it to their destination, and that checkout was easier and faster for online shoppers.
"We originally piloted AddressComplete on our Canadian site only. Once we realized just how much it improved the address quality and customer experience, we implemented it on the majority of our international sites."
– Nancy Morrison, Chief Operating Officer