Frequently Asked Questions
Q: What is a digital ad?
A: Digital display ads are online "billboards" that appear on a vast network of websites and applications. They are commonly used by organizations for their branding, awareness, lead generation, and sales producing benefits.
Q: Who will see my digital ads?
A: We serve digital ads to the same addresses targeted in your Snap Admail campaign. We accomplish this using IP targeting technology that blankets geographic areas with high accuracy. On average we can serve digital ads to 70% of the addresses targeted in your direct mail campaign.
Q: How many times will each prospect see my digital ad?
A: Depending on targeting scale, each prospect/household will receive up to 15 impressions of your digital ads.
Q: Where will my digital ads be seen?
A: To reach your desired target audience, your booked digital ad impressions will be served across a network of quality and brand safe websites.
Q: How do I add digital display ads to my Snap Admail campaign?
A: During checkout select the "Digital Bundle" option to add digital ads to your Snap Admail campaign.
Q: How much does it cost? Is there a minimum quantity requirement?
A: Digital display ads are cost-efficient at only 1.9¢ per impression. The minimum order amount is 100,000 impressions.
Q: Who designs the digital ads?
A: Our in-house creative team will design your digital ads to match your Snap Admail campaign. We use the same branding images logo contact information and offers to develop digital ads that make a powerful impression on your targeted prospects.
Q: Will I see a proof of the digital ads before they distribute to prospects?
A: Yes. You will receive digital proofs of your display ads via email. From there you can request edits or changes directly to the designer.
Q: When do my digital ads begin running? When do they stop?
A: Your digital ads will deploy the same week as your Snap Admail direct mail pieces. Unless a hard end date is specified for promotional offers, the campaign will run continuously until all impressions are served.
Q: Where do the digital ads send traffic?
A: Your digital ads can be used to drive traffic to your website or landing page or you can list a phone number on the ads to encourage phone calls.
Q: Do I get performance reporting at the end of the campaign?
A: Yes. You will receive a performance report for your campaign detailing the number of impressions clicks and overall performance of your digital ads.
Q: What size are the digital ads?
A: We create your digital display ads in multiple sizes and formats to satisfy the requirements of a vast array of websites and applications. From leaderboards to small squares your ads can display virtually anywhere.
Q: What is an impression?
A: An impression is when an ad is served from a source and is trackable. Whether the ad is clicked or not is not counted. Each time an ad is served (and presumably seen by human eyes) it is counted as one impression.
Q: What is a click?
A: A click is registered when a user clicks on your ad and is directed to a specified website or landing page.
Q: What is the primary goal of digital display ads?
A: The goal of digital display ads is to support your Snap Admail direct marketing effort and create broad awareness among your target audience. Multiple impressions on each prospect strongly influence consumer purchasing decisions long-term.
Q: I would like to speak with someone to learn more. What phone number should I call?
A: Please call 1-844-332-6998 for immediate assistance.