Help

Snap Admail™ & Neighbourhood Mail™ Help/FAQ

 

What is Canada Post Neighbourhood Mail™ (formerly Unaddressed Admail™)?
Neighbourhood Mail™ finds the right customers for your business, large or small.
  • Zero in on specific neighbourhoods with your marketing message.
  • Target best areas, using geodemographic profiles like age, income, marital status and much more.
  • Reach every home, apartment and business in a specific neighbourhood – or the entire country.
Who should use Neighbourhood Mail™?
Neighbourhood Mail™ is the perfect direct marketing solution if your business has broad appeal to your local market, such as Restaurants, Auto dealerships, Dental practices, Fitness Centers, Banks, Retail Stores, Real estate agents, Landscapers, Home Improvement, Churches, and More!
Why should I use Neighbourhood Mail™?

Drive sales, boost awareness and generate leads.
Neighbourhood Mail™ is the perfect channel if you want to make people aware of your products or services. This can improve sales by generating new leads, it can encourage product trial, generate traffic to the web or retail, raise funds for your cause, and more. Direct Mail is a proven channel with a long history of success that can work for you

Target the Radius Around Your Business
Reach the people most likely to use or buy your products or service by launching targeted campaigns in the areas closest to your location. You can identify the areas yourself by using our online application to enter geographic and demographic criteria to identify the highest potential prospects for your next campaign. House, apartments, farms or businesses – or any combination of the four can be mailed in your campaign.

Reach as Many or as Few People as You Want
Reach more than 13 million addresses across Canada, or target just a few delivery routes around your business.

The Preferred Channel for Promotional Messages
36% of Canadians say that direct mail is their preferred way to receive promotional messages. This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers.

Immediacy and Permanence
68% of Canadians read their mail right away – a far better number than other channels. Meanwhile, the physical nature of the mail means that your message can stay at the address as a reminder, whether on a desk, side table or a fridge.

Is Design Service Available?
Yes! Three design options are available with Snap Admail™.
  • Provide your own design (FREE!). We will ensure the design meets Neighbourhood Mail™ regulations before printing and mailing.
  • Select a pre-design template (FREE!). Our design team will customize the piece for you with your own text, offers, and logo.
  • Custom Design (+$100-$200). Our design team will create a custom piece based on your needs.
How long does it take?
The turnaround time varies based on the required creative and production processes associated with each campaign. In general, the entire production and mailing process usually takes from two to four weeks to deliver into mailboxes. The creative process (design) usually plays the largest role in determining total turnaround time.
How do I choose where I want my direct mail offers to deliver?

It's easy to target letter boxes with our user-friendly "point & click" online mapping tool. Simply enter a starting address, then follow the on-screen prompts to target your desired mail delivery areas. Select all letter boxes types – House, Apartment, Farm and Business, or just the types that work for you.

You can fine-tune your geographic selections down to the route level. The online mapping tool is the easiest way to target mailing areas.

How do I target my audience using demographic/geographic information?
With our demographics feature you can include up to three demographic selects to identify the most relevant routes based on your criteria. Available demographic selections include: Household Income, Age, Home Ownership.
Can I print my own pieces and use Snap Admail™ only for the mailing?
No. All orders must be printed and mailed with Snap Admail™. We provide easy, affordable, one-stop-shopping and complete all required paperwork and delivery for you.
What are the average response rates?
This is a very common question but there is no accurate way to predict results. Like all advertising, your response rates will be affected by many factors including, but not limited to: your offers, your reputation, local competition, local economic factors, local events, supply and demand, and even the weather (snow for example). With this in mind, direct mail is an extremely effective way of reaching new prospects. There is no better way to guarantee that your offers will reach the hands of prospective customers, fast.
What web browser should I use?
We recommend using a current version of Internet Explorer, Google Chrome, Firefox or Safari. If you are having problems with any part of the site, please contact us directly at  1-844-332-6998 , speak to us on LiveChat, or email us for more information.
How do I learn more?
Please contact us directly at  1-844-332-6998,  , Chat With Us, or email us for more information.