Smartmail Marketing™ Solutions

PDF to print

Effective: 2019-01-14

IMPORTANT UPDATES
Effective
Description
Location
January 14, 2019
Reduced the minimum volume requirement from 400 to 100 items.

1

What is Personalized Mail™

  to top of page

Personalized Mail mailings are acceptable when:

  • all items have the same purpose and goal, even if the content is not identical. The primary intention (main messaging) of the mail items is to motivate an individual to take action by:
  • promoting a product, service, program or event
  • soliciting donations or contributions
  • reporting on financial performance, primarily for promotional purposes, or
  • supporting your loyalty card program. This includes all mailings relating to loyalty card programs, but excludes credit and/or debit cards with or without reward points.

Mini-catalogues are acceptable as Personalized Mail. A mini-catalogue is defined as printed matter with a list of items for sale containing item description, item numbers and/or prices. Mini-catalogues must contain a minimum of 8 pages or panels and meet Machineable Standard Personalized Mail service requirements.

To qualify as Personalized Mail service, mailings must:

  • be deposited and paid for in Canada for delivery in Canada
  • meet the Personalized Mail definition
  • consist of a minimum of 100 items for Machineable Mail or 1,000 items for Special Handling mail.

2

What is Neighbourhood Mail™

  to top of page

Neighbourhood Mail is one of our targeted direct mail services. It consists of printed and non-printed matter such as product samples that are not addressed to specific addresses in Canada. The service provides the delivery of information and/or advertising material to more than 15.7 million mailboxes. Neighbourhood Mail provides geographic, demographic and lifestyle information to target mailings to neighbourhoods or areas that have the highest potential audience – without a customer database.

By using Canada Post's database, Statistics Canada data and a combination of other data sources, the Neighbourhood Mail service provides unsurpassed coverage of both urban and rural markets.

To qualify as Neighbourhood Mail service, mailings must:

  • be mailed in Canada for delivery in Canada
  • meet the minimum volume requirements:
  • the complete distribution of one route; or
  • the complete distribution to only houses, apartments, farms, businesses, or any combination, on a given route.

3

What is Postal Code Targeting

  to top of page

Postal Code Targeting service provides customers the ability to target a specific geographic / demographic group at the postal code level. Postal Code Targeting is a Standard Machineable mail item with a unique 2D barcode printed on each mail item. During processing, our automated equipment will spray the address found within the 2D barcode on the item. The mail item will then be sequenced for delivery.

To qualify as Postal Code Targeting service, mailings must:

  • be deposited and paid for in Canada for delivery in Canada
  • consist of a minimum of 100 items for Standard Machineable mail
  • have a unique 2D barcode on each item
  • have three quiet zones (address, postage and on back of the item)
  • be mailed through your mail service provider.

4

Where to find more information

  to top of page

Canada Post has designed a Customer Guide to give customers detailed information needed to get the most from service. For a list of support documents detailing the requirements, visit:

Service
Link
Personalized Mail™
Neighbourhood Mail™
Postal Code Targeting
 



QUICK LINKS
Customer Service Glossary General Terms and Conditions Canada Post Corporation Act and Regulations