Customer Acquisition | Canada Post

Posted on April 09, 2013 by @ship_cpc in Shipping Solutions

Did you know that direct mail campaigns are one of the more effective ways to deliver new customers* to online retailers?

Largest & most current data base

  • Canada Post has access to some 15 million addresses.
  • Canada’s most reliable, up-to-date address data base.
  • Our data and targeting experts can help you analyze your existing data to find new customers.

Direct mail

  • Direct mail is a cost-effective way to get consumer attention. 87% of Canadians will open mail if it’s addressed to them.**
  • Measure campaign effectiveness quickly.
  • Create targeted lists of the areas and demographics most likely to respond to your direct mail campaign.

Start to finish support

  • Tools to clean your customer data base and shipping file.
  • We can create your trade area, tell you about your customer market, and define your purchase hot spots.
  • Get help targeting high-potential e-commerce customers.

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*http://www.dmnews.com/targeted-timely-inserts-drive-conversions/article/251646/
**Consumer Attitudes towards Direct Marketing and Traditional Media, CP 09-210, March 2010

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