Direct Mail & Cross-Media Marketing Webinars – Free to Agencies and Marketers

Posted on June 06, 2013 by @direct_cpc in Marketing solutions

32- Direct Mail

Does Direct Mail Still Work? You’re Invited to Attend Our Upcoming Webinars

1. Direct Mail Targeting & Media Webinar

Insights, tips and key learning on how to plan and buy media to generate a response. Understand how a relationship perspective changes the way you select media shifting your priority from reach to quality and conversion.

Key Content

  • The right tools for the job – which media does what best?
  • Types of email and direct mail lists and why you should care about the difference
  • Geo-demographic segmentation secrets
  • Trade area tools that your retail clients will love you for
  • Media combinations that grow campaign ROI

2. Direct Mail Production & Cross-media Marketing Webinar 

Practical hands-on knowledge you need to cost, produce and deploy integrated cross-media campaigns that grow marketing ROI. Understand how to effectively produce high-impact direct mail and cross-media marketing campaigns to maximize efficiencies, speed deployment and avoid common traps, pitfalls and blunders.

Key Content

  • DM Package elements and components
  • Optimizing production costs – savings versus impact and results
  • Understanding Admail™ pricing & standards
  • Cross-media platforms, how and why they work
  • Production Do’s & Don’ts

1. Register now for Direct Mail Targeting & Media

Webinar on Tuesday, June 11, 2013 from 12:00 p.m. – 1:00 p.m. (Eastern Time)
(Space is limited)

2. Register now for Direct Mail Production & Cross-media Marketing

Webinar on Tuesday, June 18, 2013 from 12:00 p.m. – 1:00 p.m. (Eastern Time)
(Space is limited)

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