One of Canada’s top relationship marketing experts, Mark Morin, showcases some wildly creative campaigns while taking you through* the six keys to a direct marketing win.
Review methods to improve the proven principles of direct marketing:
- Tell a compelling story – no matter what the media
- Create relevance – for your target audience
- Build urgency with a strong offer
- Stimulate interaction
- Touch the senses
- Your call to action
You’ll also be able to listen to Morin’s revealing Q & A with marketing professionals.
- A book made of fresh pasta adds bite to a publisher’s cookbook sales.
- Garnier Nutrisse ramps up sales with a booklet personalized to each recipient’s individual skin and hair colouring.
- Clever design, messages, and targeting turned 50 pieces of B2B direct mail into $60 million in sales for CANAC.
*Due to a technical issue, the first two minutes of the webinar are unavailable. The missing content consists of the moderator’s introduction of Mark Morin and some technical details about how attendees could pose questions to Morin.