Breaking through the static - direct mail delivers

Posted on July 22, 2013 by @direct_cpc in Marketing solutions

Today’s multi-channel world throws message after message at consumers

Learn how direct mail pieces that blend creativity, sophisticated targeting, and a relevant message are proving to be one of best ways to break through “bandwidth” clutter.

READ ALSO: The basics of direct marketing creative – a webinar.

We’ve featured some surprising statistics and savvy marketing campaigns that delivered exceptional response and ROI ratios:

  • A rubber ball generated an 83% first response rate that grew to over 150% through social sharing.
  • Why does Google, the leader of online advertising, use direct mail? Perhaps because 89% of Canadians will open an interesting looking piece of direct mail.
  • A Gen Z focused brick-and-mortar shoe chain expands e-commerce sales with geographically targeted direct mail.
  • Casanova might have been the world’s greatest lover – but he was a disaster at customer retention and ROI! Learn why it’s a good idea to create a marketing hourglass instead of the traditional marketing funnel.
  • Do you know the best way to get customers out of their homes and through businesses’ doors? Find out which channel wins the feet-in-the-door race here.

Whether your client needs to find new customers or drive repeat sales, direct mail delivers real results.


Inspired? Put your ideas into action!

Learn how Canada Post can help you deliver real results by adding direct mail solutions to your marketing mix.

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