Breaking through the static - direct mail delivers

Posted on July 22, 2013 by @direct_cpc in Marketing solutions

Today’s multi-channel world throws message after message at consumers

Learn how direct mail pieces that blend creativity, sophisticated targeting, and a relevant message are proving to be one of best ways to break through “bandwidth” clutter.

READ ALSO: The basics of direct marketing creative – a webinar.

We’ve featured some surprising statistics and savvy marketing campaigns that delivered exceptional response and ROI ratios:

  • A rubber ball generated an 83% first response rate that grew to over 150% through social sharing.
  • Why does Google, the leader of online advertising, use direct mail? Perhaps because 89% of Canadians will open an interesting looking piece of direct mail.
  • A Gen Z focused brick-and-mortar shoe chain expands e-commerce sales with geographically targeted direct mail.
  • Casanova might have been the world’s greatest lover – but he was a disaster at customer retention and ROI! Learn why it’s a good idea to create a marketing hourglass instead of the traditional marketing funnel.
  • Do you know the best way to get customers out of their homes and through businesses’ doors? Find out which channel wins the feet-in-the-door race here.

Whether your client needs to find new customers or drive repeat sales, direct mail delivers real results.

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