10 great Christmas direct mail pieces from around the world

Posted on Nov. 26, 2013 by @direct_cpc in Marketing solutions

Enjoy some inspiring direct mail Christmas campaigns that showcase agency creativity.

Slide 1 -Tasty cookie

This Cream Award winning Bray Leino Christmas card was sent as dimensional direct mail. A tasty cookie carried a serious message while reminding clients of the agency’s strengths.

Slide-2

A burst of creativity when Bluedog needed a quick Christmas B2B mailer left a sweet taste with the agency’s clients.  They repurposed Hot Choc spoons by printing and attaching specially designed labels.

Slide-3---Fruit-Cake-2_600wSlide-3---Fruit-Cake-3_600wSlide-3--Fruit-Cake-1

Rare Method’s WTFruitcake mailing tapped into the near universal loathing of fruitcakes to intrigue current and potential customers – and raise money for a local food bank. The campaign took home an ADDY Silver award and cleverly demonstrated the power of integrated marketing by using direct mail to direct recipients online and to videos.

Slide-4---Panettone_600wPurpose Design created a tasty and colourful B2B campaign for Greenford Printing’s first Christmas using word play between the print standard of Pantone colours and the traditional Italian Panettone Christmas cake with the hostess-gift friendly elaborate box.

Slide 5 - Credit CrunchieDuring an economic downturn, agency Pure Creative created a B2B campaign that delivered Christmas cheer – and chocolate – to existing and prospective clients.

Slide-6---Ham_600w

This “hammy” Christmas ornament was sent as a direct mail piece to media and restaurants by German charity Munich Table.  Designed to bring attention to the 177,000 residents of Munich who live below the poverty line and have no food security, the direct mail piece ran at the same time as newspaper, magazine, and poster ads.

Slide-7---English-Christmas-Cracker_600w

An event venue attracts seasonal bookings with a tri-fold direct mail piece by the creativeboo agency that plays on the traditional English Christmas cracker.

Slide-8---Cardboard-Box_600w

Steve Dalton of Maloney & Nidge created a direct mail piece that, in addition to a regular seasonal greeting, highlighted the sender’s donation to the Asian Tsunami fund. The cardboard box opens flat to reveal the message.

Slide-9---Christmas-Card_600wOgilvy’s used their Christmas card as a way to demonstrate the power-mix of direct and digital channels by sending 500 clients, suppliers and prospects 3-D glasses along with a card that directed recipients to an anaglyphic greeting on YouTube. A big success, The APMC Star winning campaign was still being viewed several months after its launch.

Slide-10---Victorian-diorama_600wUpscale retailer Selfridges reached out with a direct mail Christmas campaign to bring the excitement of the season alive – Creative Director Peter Harle’s package included a book of Christmas stories and a pop-up Victorian diorama.

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