You have spent the year planning for this season – and so have we. It’s the time of year when both our businesses reach their peak – and this peak doesn’t stop at Christmas. In fact, we’ll see holiday-related volumes until mid-January. This is good news for everyone, as long as we’re ready.
Here are four tips we hope will help your planning!
1. Create incentives for your customers
To encourage customers to avoid last-minute shopping and place orders early, offer incentives such as bonus items, gift certificates, discounts or savings on shipping. According to a 2013 Forrester report, shipping is top of mind for consumers and one in four Canadians will add more items to their cart to qualify for a free-shipping offer.*
2. Create a full customer experience beyond the shopping cart
Tracking is a crucial component of the shopping experience. Our tracking performance is the best it has ever been, and tracking has never been easier. Shoppers can track from our website or our mobile apps. You can even enable our tracking services on your own site. Learn more.
3. Be inspired by your competitors
Canadian-made e-commerce is a growing success story. Many retailers showed us what they’re made of at the recent E-commerce Innovation Awards. Find out about the winners’ strategic endeavours and creative ideas.
4. Keep mailing dates in mind
We have a service that will fit any schedule. We’ll be delivering right up until 6 p.m. on Christmas Eve and we’ll be back at it on Dec. 26 to continue delivering your parcels. Learn more about everything we’re doing to help support shipping for your e-commerce business this holiday season.
*The State of Canadian Online Retail – 2013, Forrester Research, Inc.