Want to get an inside look at a real-life direct mail campaign that combined cross-media, digital and traditional media with great results? Join us for a new webinar on February 4 as McMillan creative directors Alain Brunet and John Collins analyze “BounceMe”, a successful national campaign using and promoting the value of direct mail. Learn the what, why and how of creating a high-impact direct marketing campaign that works.
What: Dissecting a Successful Direct Mail Campaign: The "Bounce Me" Case Study
When: Tuesday, February 4, 2014 at 12:00 PM - 1:00 PM EST
Key content includes:
BounceMecampaign shows that direct mail is a great catch
In partnership with McMillan Agency, Canada Post sent a non-branded piece in the mail (a ball in a tube) to 1,053 members of Canada’s leading advertising agencies. 877 of the recipients went to the specially created website BounceMe.ca to find out more. The campaign produced an 83% response rate within two days, driving 1,600 unique visitors to the site, making for a 150% overall response rate. That’s why on February 4th, we’ll review what it takes to produce a high-impact direct mail and integrated media campaign that drives results.
Thank you all for voting, we won! We are able to donate the $1000 won to the Canucks Autism Network. http://t.co/ESFHRrJo52 — Marjorie Ennis (@MarjorieEnnis) April 17, 2013
Thanks to your votes! Our http://t.co/41CHlbvhaz story won $1,000 for our #charity @canucksautism http://t.co/JsW5lJ3DfF #CanadaPost — Cowie and Fox (@cowieandfox) April 17, 2013
"Direct mail isn't always just a letter in a white envelope" Canada Post's idea on how to show value in direct mail http://t.co/GEqHOGqZdJ — Matomy Media Group (@MatomyGroup) July 8, 2013
Canada Post Has a Ball with Direct - The Canadian postal service reeducates agencies on why direct mail is a core ... http://t.co/S8k7Gy22XN — Caples Awards (@CaplesAwards) July 8, 2013
Need to show effectiveness #directmail to ur clients? See how @canadapostcorp did just that, via @dmnews http://t.co/RxjO4kdIlu #PrintWins — Xerox Production (@XeroxProduction) July 9, 2013
bounceme.ca was about opening the door to a new b2b convo. And according to @CanadaPostCorp, that's precisely what it was. #cmadm — CMA (@CdnMarketing) September 25, 2013
About the speakers
Alain is an award-winning creative director at McMillan in Ottawa, Canada. With over 20 years’ experience and a background in graphic design, he has led creative teams through global rebrands, as well as video, advertising and online campaigns. His approach to crafting compelling creative is based on solid strategy, and backed by a collective of talented individuals. Alain’s experience is focused primarily on solving business-to-business challenges, with an overarching philosophy: Crafting good creative means telling a compelling story.
As a Creative Director and writer at McMillan in Ottawa, Canada, John has developed and led award-winning work for local, national and global clients. With a keen ability to connect individuals to the brands with which they interact using compelling creative, John has been listening, crafting and compelling (in one form or another) for close to 20 years.