Catch the details for a successful direct mail campaign - register for the “BounceMe” free webinar

Posted on Jan. 28, 2014 by @direct_cpc in Marketing solutions

Want to get an inside look at a real-life direct mail campaign that combined cross-media, digital and traditional media with great results? Join us for a new webinar on February 4 as McMillan creative directors Alain Brunet and John Collins analyze “BounceMe”, a successful national campaign using and promoting the value of direct mail. Learn the what, why and how of creating a high-impact direct marketing campaign that works.

Webinar details

What: Dissecting a Successful Direct Mail Campaign: The "Bounce Me" Case Study

When: Tuesday, February 4, 2014 at 12:00 PM - 1:00 PM EST

Key content includes:

  • Learn about the innovative approach the creative team took with this direct mail campaign
  • Leverage the tactile advantages of direct mail to reach your target audience
  • Strategies for integrating traditional and online marketing
  • Get inspired with unique approaches that drives traffic on social media
  • BounceMecampaign shows that direct mail is a great catch

    In partnership with McMillan Agency, Canada Post sent a non-branded piece in the mail (a ball in a tube) to 1,053 members of Canada’s leading advertising agencies. 877 of the recipients went to the specially created website BounceMe.ca to find out more. The campaign produced an 83% response rate within two days, driving 1,600 unique visitors to the site, making for a 150% overall response rate. That’s why on February 4th, we’ll review what it takes to produce a high-impact direct mail and integrated media campaign that drives results.

    About the speakers

    Alain Brunet

    Alain is an award-winning creative director at McMillan in Ottawa, Canada. With over 20 years’ experience and a background in graphic design, he has led creative teams through global rebrands, as well as video, advertising and online campaigns. His approach to crafting compelling creative is based on solid strategy, and backed by a collective of talented individuals. Alain’s experience is focused primarily on solving business-to-business challenges, with an overarching philosophy: Crafting good creative means telling a compelling story.

    John Collins

    As a Creative Director and writer at McMillan in Ottawa, Canada, John has developed and led award-winning work for local, national and global clients. With a keen ability to connect individuals to the brands with which they interact using compelling creative, John has been listening, crafting and compelling (in one form or another) for close to 20 years.

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