How marketers use emails, text messages and social media will fundamentally change when CASL (Canada’s Anti Spam Legislation) is introduced July 1, 2014. The time to start preparing is now. Register for Canada Post’s free webinar #beCASLready: Understanding Canada’s New Anti-Spam Laws on February 26, 2014. Learn from our privacy and compliance expert about what the new rules are, how they’ll impact your marketing plans and avoid the hefty penalties associated with the new law.
|Webinar:||#beCASLready: Understanding Canada’s New Anti-Spam Laws|
|Speaker:||Miranda Paquette, Manager of Compliance and Privacy at Canada Post|
|When:||Wednesday, Feb. 26 at 12 p.m. until 1 p.m. EST|
|Where:||View webinar system requirements|
Under the new law, recipients will not only be able to opt out of receiving commercial electronic messages (CEMs), they must give their express consent. Failure to get this could lead to fines of up to $10 million. The first webinar will explain what marketers need to do to comply with the new laws and how you can prepare.
In this webinar, you will learn:
- The key aspects of CASL
- Implications for your business and how to get the best possible outcome
- What you can do now to ensure your marketing is compliant
- The ins and outs of consents
- Legal consequences of non-compliance
About the speaker
In addition to interpreting the rules around privacy, Miranda Paquette acts as a subject matter expert in creating Canada Post’s CASL compliance policy. Previously, in her role as a compliance officer for various financial institutions, her areas of focus included marketing, ethics, privacy and record keeping.