Advertising is everywhere—but how do you cut through the clutter? Find out how direct mail gets you the most ‘bang for your buck’! Join Canada Post and Mintel as we present a free ‘Lunch and learn’ session. Learn about the Canadian shopping landscape—a marketplace that is less competitive than the U.S.A. and that is actively seeking new online purchasing opportunities!
What: Free ‘Lunch and learn’ session co-hosted by Canada Post and Mintel
When: June 24, 2014 Registration begins @ 11:30 ‘Lunch and learn’@ 12:00–13:30 Where: Canadian Consulate 1251 Avenue of the Americas (between W 49th and W 50th), New York City, NY
‘Lunch and learn’ topic highlights:
- How to attract Canadian online consumers to your business.
- Direct marketing trends in Canada – How do Canadians shop? What do they want to buy? And how do they want to hear about it?
- How to use direct mail to target Canadian customers (regardless of your company size or budget).
Presenters: Rick Lehman, Director Direct Marketing Business Development, Canada Post Corporation Andrew Davidson, Senior Vice President, Mintel Comperemedia Mintel specializesin global market research and market insight.