Up to a third of the people you’re advertising to online might not be people at all.
When weighing the benefits of different advertising channels, recent Nielsen research* suggests that as much as 30% of digital ad impressions could be fakes. Read on to understand this issue and to learn about the high response rates and return on investment you can achieve with direct mail.
Response rates for digital ads may not be as they first appear
Many people are not aware that computer programs called bots are being used to mimic website traffic. The false impressions and clicks that are registered artificially inflate digital advertising metrics. The Neilsen research* suggests that online advertisers may only be reaching 70% of the audience they think they are reaching.
Direct mail is an effective marketing channel that delivers real results
By contrast, direct mail has long been a reliable and proven medium for reaching people with a tangible experience that delivers advertising results. With over 15.5 million business and consumer addresses in Canada, direct mail offers amazing reach. And sophisticated targeting options allow you to pinpoint a precise audience.
Adding direct mail to your marketing mix can drive real results for your business. Find out how we can help put your brand into your customers’ hands, call our direct marketing experts at 416-204-4223.
Use the resources below to learn more about how to create a successful direct mail campaign.
Find out how to get great response rates and measure your ROI. (video)
With detailed targeting options, direct mail allows you to target the right customer at the right time. And results are easily measurable, so you can build on the insights from each campaign.
See how you can use direct mail to drive online sales.
Looking to grow your e-commerce business? Direct mail is the most effective channel for increasing online sales and driving site traffic.
Apply these 5 tips to make your direct mail campaign a success.
When you look closely at customer information, you can reveal details that help you pinpoint the people most likely to respond to your brand message or offer.
Try Precision Targeter to find your ideal customer.
This powerful tool leads you through simple steps to select the demographic and location you want to reach with a bulk or unaddressed mailing campaign.
Need inspiration? Read about 5 campaigns that delivered real results.
Marketers and agencies around the world have created some unique and highly successful campaigns that may spark some ideas for you.
Ready to put direct mail to work growing your business? Contact our direct marketing experts at 416-204-4223 for details.*As quoted in Advertisers scramble as ‘non-human’ traffic eats up online budgets, The Globe and Mail, August 8, 2014