Direct mail kicked these marketing campaigns into overdrive

Posted on Sept. 12, 2014 by @dm_cpc in Marketing solutions

Find new customers and energize the spending of existing ones with tips from real campaigns with real results. Canadian businesses, large and small, share their direct mail experiences through case studies, including Rent Frock Repeat’s recent mailer that resulted in a 30% lift in online traffic.

Rent Frock Repeat

These case studies reveal direct mail’s success when it comes to generating customer results. It also plays well with your other marketing components; boosting response rates1 for email, social media and traditional media channels.

It’s a marketing technique that works at any scale, whether you want to reach a few dozen carefully selected homes or all 15 million Canadian home and business mailing addresses.

Expedia CruiseShipCenters nearly doubles sales using Addressed Admail

With a growing number of products appealing to a variety of markets, Expedia CruiseShipCenters found it challenging to deliver the right message to the right customers. By adding email to their already successful Addressed Admail™ program, they increased response rates dramatically. More.

L’Oréal Canada successfully targets new customers

When L’Oréal wanted to launch a new product aimed at very specific consumer segments, they turned to Addressed Admail. By combining compelling creative with carefully selected targeting and variable coupon values, they achieved 3X the response that they were used to. More.

Zelen Shoes drives huge increase in web traffic with Unaddressed Admail

Online retailer Zelen Shoes wanted to increase sales and raise awareness of their large product selection to counter their competition. They used Unaddressed Admail™ to target potential prospects similar to their best customers, driving a huge lift in traffic and sales on their website. More.

Addressed Admail and email boost ROI by 425% for Staples.ca

In an effort to increase repeat sales from loyal B2B customers, Staples.ca tested a multi-channel advertising campaign. They found that combining Addressed Admail and email generated over 5X more sales and increased ROI by 425% compared to email alone. More.

Use our free tools, talk to our analytics and list experts and work with trusted service providers to create direct mail that grows your business.

Contact us to learn how direct mail can help you.

1 2012 Response Rate Report, Direct Marketing Association, 2012

Archive

Inspired? Put your ideas into action!

Learn how Canada Post can help you deliver real results by adding direct mail solutions to your marketing mix.

Contact Us Today

Or call:

1 (866) 511-3136

Mon – Fri (9 a.m. – 5 p.m. EST)

Follow us on Twitter @canadapostcorp