Marketing strategies par excellence! Register for Quebec's top marketing summit and save over $400

Posted on March 03, 2015 by @direct_cpc in Marketing solutions

Conquer the challenge of changing consumer habits and rapidly evolving technology with globally recognized marketing and communications experts. Canada Post customers can use this special offer to pay just $275 to attend RDV Marketing Conference 2015. (March 25, Montreal)

Face the global future – and win

What’s your best strategy to deal with the content revolution, ever-evolving marketing channels and hard-to-measure ROI metrics? Join industry leaders from the world’s biggest companies. They’ll share future-forward techniques, case studies and show how today’s best practices must integrate with what’s coming down the pipe.

Use promo code rdvmk275

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  • Get 9 out of 10 potential customers to see your marketing message. 89 per cent of Canadians open an interesting-looking piece of mail.
  • Direct mail response rates are up. Over the last 10 years, direct mail response rates went up 14%. During that same time, email marketing response rates dropped 57%.
  • Make it convenient for consumers. 67 per cent of Canadian consumers prefer direct mail because they can read the information at their convenience.

Featured speakers

Dustin

Dustin Garis

“Chief troublemaker” Proctor&Gamble, USA

Garis, P&G’s Chief Marketing Officer, is a master surfer of today’s marketing and innovation waves. He’s created and managed campaigns for some of the world’s biggest brands, including Coca-Cola, Crest, Tampax, FutureWorks. He’s also delivered the popular TEDx talk, Pursuit of a memorable life.

 Diana

Diana Lucaci

Founder, True Impact

Diana is the founder and CEO of True Impact, a neuromarketing research and strategy firm serving marketers, market researchers, and advertisers. Diana is a top 30 under Thirty (Marketing Magazine, 30), and a Chair of the Neuromarketing Science & Business Association (NMSBA), the leading global neuromarketing organization.

 John

John Clinton

CEO, Edelman, Canada

With more than 20 years in the field, Clinton has found creative solutions for the marketing problems of companies such as Pepsi, Kraft, Kellogg’s and Tim Hortons. He’s held executive positions at Grey Worldwide and Transcontinental Media and served as a board member for the Power Plant.

Marie-claude

Marie-Claude Elie

Senior Account Executive, Google

Elie is an expert in digital marketing solutions that cross devices, platforms and media channels. She’s a specialist in measurable performance marketing who’s worked for some of the world’s leading brands, including Google, Yellow Pages, London’s Dorchester Hotel and CIBC Wood Gundy.

 Pascal

Pascal Beucler

Senior Vice President, Groupe MSL, Paris

For over 20 years, Beucler has led some of France’s largest marketing and communications agencies, including Publicis and Carré Noire in managing clients’ public relations. In a day when a runway tweet can become worldwide news before a plane lands, he sees PRs biggest challenge as changing scale.

See the full scheduled speaker list here.

Precision TargeterTM

Effectively targeting the right customers in the right locations helps improve response to your direct mail campaigns. Canada Post’s free, online Precision Targeter tool helps you find your best customers – and recent enhancements make it even easier to use. Learn more.

*Sources: Canadian eShopper Experience, Canada Post Study 12-209. 2012; ‘The State of Canadian Retail’, Forrester Research 2013: Usage and Effectiveness of Print Advertising, September 2009, CP 08-229 : CPC #12-220 DM Omnibus; Statistics Canada: Epsilon’s 2012 Channel Preference Study: Print Drives Commerce 2013

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