Designing a connected customer experience

Posted on May 12, 2015 by Canada Post in Shipping Solutions

Over the past few years, e-commerce in Canada has shown staggering growth as the Canadian online retail marketplace has made significant shifts. At the same time, Canadian consumers have become more comfortable with online shopping and, as a result, retailers are further investing in the customer experience, designing the entire purchase path.

With a significant B2C delivery market share, Canada Post has a unique view on Canadian e-commerce growth and online shopping behaviours:

More and more Canadian households shop online:

76% of Canadian households now shop online, and 25% do so frequently (4 to 10 times a year). In 2014, 20% of Canadian households went from being new online buyers to frequent buyers.

Canadian online shoppers have higher expectations:

In recent research, 70% of online shoppers felt that being provided expected delivery dates when shopping was important. 11% of these shoppers abandoned their shopping carts because an expected delivery date was not provided at check-out.

Convenience is key

In 35% of households, no one is home to receive deliveries during the day. 48% of frequent online shoppers would purchase more items online if given more delivery options.

Canada Post was a key presenter at ETail Canada. Watch the presentation made on Tuesday, May 12, 2015. Information is the property of Canada Post.



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