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71% OF CANADIANS SHARE DIRECT MAIL
Millennials are definitely the sharing generation, with 77% sharing the direct mail they read. But regardless of age, consumers are most likely to share catalogues, coupons and samples.
Source: Canada Post / Harris Decima, Direct Mail Engagement Omnibus, July 2015
33% SAVE THE MAIL THEY READ
This number rises for recognized brands. 42% of consumers save mail they’d read from local businesses and 35% save mail they’d read from known national businesses.
Source : Canada Post / Harris Decima, Direct Mail Engagement Omnibus, July 2015
67% OF CANADIANS READ DIRECT MAIL1
Catalogues are popular and help drive sales. 69% of Canadians read catalogues1 and 40% hold onto them for a month or longer2, keeping them on side tables, bedside stands, or other convenient places.
Sources: 1Canada Post / Harris Decima, Direct Mail Engagement Omnibus, July 2015 2CPC, Catalogue Shelf Life Omnibus, December 2014.
85% OPEN MAIL THAT LOOKS INTERESTING
When you present an engaging, relevant message, your brand is more likely to get the attention of your customer. Interesting mail gets people to open it up for a closer look.
Source: Canada Post / TNS, “Consumers and Direct Mail,” CP 13-214, October 2013
74% ALWAYS OR SOMETIMES NOTICE ADVERTISING IN DIRECT MAIL
Because people pick up and sort their mail, they give it a level of attention that other mediums simply don’t get. You start right in your customer’s hand, and you’re brought through the front door.
Source: BrandSpark, “2015 BrandSpark Canadian Shopper Study”
81% OF CANADIANS DISPLAY DIRECT MAIL
From coupons on fridges to brochures on coffee tables, your brand stays around and stays visible in the home. Boomers do this particularly often, with 85% putting direct mail right in clear view.
Source: Canada Post / Harris Decima, Direct Mail Engagement Omnibus, July 2015