Are you losing shoppers due to shipping fees? 64% of online shoppers have abandoned carts in the past due to high shipping costs. New, market-leading research from Canada Post helps e-commerce merchants evaluate the effectiveness of their current shipping pricing.
This whitepaper answers essential questions like:
- Are shoppers willing to pay more for shipping than you think?
- Are your free shipping thresholds too high, resulting in missed sales opportunities?
- How – and when – should shipping be used as a promotional tool to drive sales?
The whitepaper’s findings can help merchants remove purchase barriers while upping the value of customer shopping carts and increasing conversion rates.