Is the price right? Whitepaper helps merchants design an effective shipping pricing strategy

Posted on May 16, 2016 by in Shipping Solutions

Are you losing shoppers due to shipping fees? 64% of online shoppers have abandoned carts in the past due to high shipping costs. New, market-leading research from Canada Post helps e-commerce merchants evaluate the effectiveness of their current shipping pricing.

This whitepaper answers essential questions like:

  • Are shoppers willing to pay more for shipping than you think?
  • Are your free shipping thresholds too high, resulting in missed sales opportunities?
  • How – and when – should shipping be used as a promotional tool to drive sales?

The whitepaper’s findings can help merchants remove purchase barriers while upping the value of customer shopping carts and increasing conversion rates.

Get the whitepaper

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