How data and technology are making direct mail smarter

Posted on Oct. 19, 2016 by Canada Post in Marketing solutions

There's no substitute for how a piece of mail can break through the noise to make a meaningful connection with your customer. And make no mistake about it; direct mail has evolved and innovated to ensure businesses get the most out of their investment.

Watch a marketing expert talk about trends, the latest innovations and who's doing it right.

Interested in reading more about how to get innovative with direct mail? Explore cutting-edge campaigns here.

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