The Canadian online shopper base is maturing and growing, purchasing with far greater frequency than before. Compliment this with the rapid channel shift from in-store to online and the Canadian e-commerce landscape is a complex yet opportune market for e-tailers to explore.
New, market-leading research from Canada Post reveals key trends in online shopper buying behaviour and offers actionable recommendations on how to capitalize on the ever-expanding e-commerce landscape.
Want to know:
- Who is today’s Canadian online shopper
- What drives the lucrative “hyper shopper” segment
- Where the opportunity for future e-commerce market growth is to be found
- Which key shopper segments present the biggest growth opportunity