Keeping in touch (with cats): the anatomy of a successful direct mail campaign

Posted on Nov. 22, 2016 by Canada Post in Marketing solutions

Rethink Vancouver breaks through the noise for a small business client with a marketing campaign aimed at cat owners. The agency’s genius? Creating a direct mail piece that felines brought to the attention of their personal shoppers. This info graphic shows outlines how a postcard generated over 3.5 million online hits.

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