Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Create loyal customers with free shipping's halo effect

Posted on by Canada Post in Shipping Solutions

This post focuses on free shipping and its halo effect. It is the final part of a three-part blog series on customer loyalty. The series is designed to help retailers master the six key drivers that are directly linked to online shopper loyalty, and identify and resolve gaps in their customer experience.   Continue reading


How Mercedes Benz marketed their new product economically by tapping into an unusual resource

Posted on by Canada Post in Marketing solutions

Do you spend too much on your marketing campaigns? What if all it took to drive sales was a little ingenuity and minimal investment? In the latest issue of INCITE, we explore several key marketing case studies and hone in on what our readers can learn from them. One study, The Ecological Car Launch, examines an innovative low cost per piece (CPP) marketing campaign from BBDO for Mercedes Benz).   Continue reading


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