Michele Romanow offers her best tips for how to optimize your e-commerce site for success.   Continue reading

Five tips for a better workflow. Outperform your competition when it comes to customer experience   Continue reading

These are the smartest ways to sort online orders for your growing e-commerce business   Continue reading

How to use strategic, intelligent targeting to create better customer experiences that respect individual privacy.   Continue reading

Selling your products in online marketplaces is the key to unlocking huge retail revenue potential.   Continue reading

We're back with more priceless business wisdom from the Dragons' Den's Michele Romanow. In this post, Michele tackles marketing, sharing her hard-earned knowledge on how to successfully market your e-commerce business.   Continue reading

If anyone knows the ins and outs of getting a successful e-commerce business off the ground, it's Dragons' Den's Michele Romanow. The feisty tech-maven recently sat down with us to share some of her best tips for starting, marketing, and optimizing an e-commerce business for long term success.   Continue reading

Good packaging saves you money and creates a positive delivery experience for your online customers.   Continue reading

Millennials are being hailed by marketers as the largest consumer generation in history. There are roughly 9.8 million of them in Canada, and they make 33% of our online purchases. In 2015 they became the biggest generation in the Canadian workforce, accounting for roughly 35%. By 2025 they will make up 75% of the global workforce and will be the most vital demographic for retailers to attract. So the big question on most marketers' minds is, how do I attract them?   Continue reading

Canada Post knows direct mail inside and out. Just think of us as mail nerds. We love to dissect great campaigns that demonstrate mail’s effectiveness. In the latest issue of INCITE, we put the spotlight on an unusual campaign from HOP! - a low-cost subsidiary of Air France.   Continue reading