Eight ways to connect your marketing with Canada’s 9.5 million millennials. Learn which marketing strategies work best to engage and persuade them.   Continue reading

Like magic, a good point of sales (POS) system works in the background, saving the business owner time and helping to ensure that the store’s inventory management is at peak performance. Choosing the right POS, or assessing if your current POS is meeting your needs, is essential for your business.   Continue reading

A great direct mail campaign can lead to unprecedented results. WrestleMania's Mincemeat campaign is a prime example of this. It generated a staggering 60% conversion rate! As you might imagine, the direction from ad agency RAPP New Zealand was far from conventional. They went way outside the box on this one.   Continue reading

David Nagy is an entrepreneur and online marketer with many e-commerce successes under his belt, including eCommerce Canada, EcoDiva Beauty and LiveOutThere.com.   Continue reading

Data can make direct mail more effective, while minimizing risk. In the latest INCITE, we explored a data-driven campaign that converted browsers to buyers.   Continue reading

A good online returns strategy must be developed with a few key considerations in mind -- customer experience, resourcing, visibility and control. All returns strategies generally fall into one of two types – a return label is provided in the box with the original shipment or “on demand” (where shoppers request a return label). Which option is the right one for you?   Continue reading

Enhancements to Canada Post’s free, online Precision Targeter tool make it faster and easier to find the ideal customer for your direct mail campaign.   Continue reading

Product returns are a hidden opportunity for your ecommerce business. While there are certain complexities you’ll need to think through to create an effective returns strategy, if you handle them well, returns don’t have to be a loss for a store's bottom line.   Continue reading

How to set up the most effective packing stations for an ecommerce warehouse. Save on labour costs, packing materials used and reduce shipping errors.   Continue reading

Maybe this sounds familiar? You’ve installed your Magento and Canada Post shipping extensions, but now it’s time to turn them on and get them working. Keep reading for tips and functions to power up the Canada Post features within your Magento store.   Continue reading