Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Today's e-commerce returns experiences impact tomorrow's customer loyalty

Posted on by Canada Post in Shipping Solutions

Canadian businesses of all sizes invest a great deal of time, money and energy into attracting browsers, and converting them into buyers. But if a customer isn’t completely satisfied with their purchase, allowing them to easily and successfully return it can mean the difference between whether they stay loyal to your business or head to the competition.   Continue reading


4 Tips for Spot-on Hyperlocal Marketing

Posted on by Canada Post in Marketing solutions

Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online sales.   Continue reading


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