Good packaging saves you money and creates a positive delivery experience for your online customers.   Continue reading

Millennials are being hailed by marketers as the largest consumer generation in history. There are roughly 9.8 million of them in Canada, and they make 33% of our online purchases. In 2015 they became the biggest generation in the Canadian workforce, accounting for roughly 35%. By 2025 they will make up 75% of the global workforce and will be the most vital demographic for retailers to attract. So the big question on most marketers' minds is, how do I attract them?   Continue reading

Canada Post knows direct mail inside and out. Just think of us as mail nerds. We love to dissect great campaigns that demonstrate mail’s effectiveness. In the latest issue of INCITE, we put the spotlight on an unusual campaign from HOP! - a low-cost subsidiary of Air France.   Continue reading

Better marketing results can be achieved by reaching potential customers in their homes. This is because home is the place where most consumers make critical decisions, and contemplate and assess their potential purchases, wants, and needs. It's the coveted place where savvy marketers compete to hold consumer attention, and there’s no better way to get through to them there than with a compelling, tactile, and targeted direct mail piece.   Continue reading

Global e-commerce sales are on the rise. In 2014 they hovered at around $1.3 trillion, and are expected to skyrocket to $4.5 trillion by 2021 – a 246% increase. This growth isn't exclusive to traditional e-commerce segments like fashion, health, and beauty. Emerging segments like subscription boxes are also finding success.   Continue reading

A good design concept, functionality, and a little print technology innovation can fuel an unforgettable direct mail campaign. In the latest issue of INCITE, we look at a unique direct mail piece from J. Walter Thompson for Banana Boat Sunscreen. By using a unique medium and cutting-edge ink, the company sent an important message about sun safety that people actually paid attention to – and came back to again and again.   Continue reading

Eight ways to connect your marketing with Canada’s 9.5 million millennials. Learn which marketing strategies work best to engage and persuade them.   Continue reading

Like magic, a good point of sales (POS) system works in the background, saving the business owner time and helping to ensure that the store’s inventory management is at peak performance. Choosing the right POS, or assessing if your current POS is meeting your needs, is essential for your business.   Continue reading

A great direct mail campaign can lead to unprecedented results. WrestleMania's Mincemeat campaign is a prime example of this. It generated a staggering 60% conversion rate! As you might imagine, the direction from ad agency RAPP New Zealand was far from conventional. They went way outside the box on this one.   Continue reading

David Nagy is an entrepreneur and online marketer with many e-commerce successes under his belt, including eCommerce Canada, EcoDiva Beauty and LiveOutThere.com.   Continue reading