Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

How Canada Post can help your e-commerce business succeed this holiday season

Posted on by Canada Post in Shipping Solutions

The busy holiday season is the most important time to provide your customers with the best possible shopping experience. This blog focuses on everything you need to know to ace the holiday season with Canada Post as your shipping partner. Every year, we double down on our operations and merchant support during the holidays to help you make good on your delivery promise to your customers.   Continue reading


Are you missing out on government grants for Canadian small businesses?

Posted on by Canada Post in Shipping Solutions

If you're a Canadian small-to-medium-sized business owner that wants to grow your company, you may be facing some challenges. Perhaps you don't know what the next, best move is. Or the cash needed to expand your reach is difficult to secure. Maybe you’d love some mentorship, but don't know where to find it. These are common issues for many Canadian businesses, regardless of their size or level of maturity.   Continue reading


Amazon goes analog: 6 reasons why the print catalogue revival is good for your business

Posted on by Canada Post in Marketing solutions

With the news that Amazon is planning a toy catalogue for the holidays – to fill the void left by the demise of Toys "R" Us - there's a renewed energy and excitement for the printed page. Print catalogues have been enjoying a renaissance, and the bold move by the world's most recognized e-commerce player has marketers rethinking their media mix. When Amazon decides to do it, you know it makes sense.   Continue reading


Toronto Fashion Week: From pixel to page – why print catalogues are the new Instagram

Posted on by Canada Post in Marketing solutions

The runway is a magnet for creativity – bringing together designers, buyers and influencers to focus on the latest trends in fashion and beauty. As Toronto's Fashion Week returns to the city to showcase some of Canada's best talent, we take a look at how to use physical media to create highly visual, aspirational and engaging marketing to stand out in a crowded industry.   Continue reading


Stress-free holiday returns for online retailers

Posted on by Canada Post in Shipping Solutions

E-commerce retailers love the Christmas season’s sales surge - less-loved is the inevitable wave of January returns. The "boomerang" month after the holidays sees more returns than any other time of the year. But prepared online retailers can leverage these returns to create satisfied customers beyond the holiday season, loyal for years to come.   Continue reading


Leverage your promotional, website and shipping strategies to win more holiday sales.

Posted on by Canada Post in Shipping Solutions

The holiday season can be one of the most profitable times of the year for your business, but it can also be difficult to navigate. Shoppers are on the hunt for the best deals and competition is fierce. With so many enticing promotions everywhere you look, it can be challenging to stand out. Since 2013, Canada Post has been monitoring the biggest e-commerce merchants in Canada during the holidays to evaluate how promotional activities impact e-commerce volumes.   Continue reading


The best way to sell and manage products in online marketplaces

Posted on by Canada Post in Shipping Solutions

Many merchants have discovered that they can dramatically increase sales by listing their products on online marketplaces in addition to their own e-commerce stores. Just like selling a product in a supermarket instead of exclusively in a small store, this strategy exposes the products to more customers than the merchant could reach on their own.   Continue reading


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