George Christidis is Vice President, Key Accounts at St. Joseph Communications (SJC), a recognized leader in the North American commercial print sector. The company works with ambitious brands to tell their most defining stories - producing and distributing over 200 million catalogues and magazines, plus one billion flyers a year. Continue reading
The busy holiday season is the most important time to provide your customers with the best possible shopping experience. This blog focuses on everything you need to know to ace the holiday season with Canada Post as your shipping partner. Every year, we double down on our operations and merchant support during the holidays to help you make good on your delivery promise to your customers. Continue reading
Following its wilderness years, the catalogue has made a spectacular comeback. Reimagined, and now an integral element of the modern marketing mix, the new era of catalogues, magalogues, look books and guide books can deliver ROI in a way that digital channels can’t manage alone. Continue reading
If you're a Canadian small-to-medium-sized business owner that wants to grow your company, you may be facing some challenges. Perhaps you don't know what the next, best move is. Or the cash needed to expand your reach is difficult to secure. Maybe you’d love some mentorship, but don't know where to find it. These are common issues for many Canadian businesses, regardless of their size or level of maturity. Continue reading
With the news that Amazon is planning a toy catalogue for the holidays – to fill the void left by the demise of Toys "R" Us - there's a renewed energy and excitement for the printed page. Print catalogues have been enjoying a renaissance, and the bold move by the world's most recognized e-commerce player has marketers rethinking their media mix. When Amazon decides to do it, you know it makes sense. Continue reading
The runway is a magnet for creativity – bringing together designers, buyers and influencers to focus on the latest trends in fashion and beauty. As Toronto's Fashion Week returns to the city to showcase some of Canada's best talent, we take a look at how to use physical media to create highly visual, aspirational and engaging marketing to stand out in a crowded industry. Continue reading
E-commerce retailers love the Christmas season’s sales surge - less-loved is the inevitable wave of January returns. The "boomerang" month after the holidays sees more returns than any other time of the year. But prepared online retailers can leverage these returns to create satisfied customers beyond the holiday season, loyal for years to come. Continue reading
The holiday season can be one of the most profitable times of the year for your business, but it can also be difficult to navigate. Shoppers are on the hunt for the best deals and competition is fierce. With so many enticing promotions everywhere you look, it can be challenging to stand out. Since 2013, Canada Post has been monitoring the biggest e-commerce merchants in Canada during the holidays to evaluate how promotional activities impact e-commerce volumes. Continue reading
During the holiday season, shoppers are on the hunt for the best possible deals. By strengthening sales promotions with shipping offers, particularly free shipping, forward-looking merchants can cut through the noise and stand out from the competition. Continue reading
Many merchants have discovered that they can dramatically increase sales by listing their products on online marketplaces in addition to their own e-commerce stores. Just like selling a product in a supermarket instead of exclusively in a small store, this strategy exposes the products to more customers than the merchant could reach on their own. Continue reading