Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Break through to millennials with compelling direct mail.

Posted on by Canada Post in Marketing solutions

Millennials are being hailed by marketers as the largest consumer generation in history. There are roughly 9.8 million of them in Canada, and they make 33% of our online purchases. In 2015 they became the biggest generation in the Canadian workforce, accounting for roughly 35%. By 2025 they will make up 75% of the global workforce and will be the most vital demographic for retailers to attract. So the big question on most marketers' minds is, how do I attract them?   Continue reading


Enhance the effectiveness of your campaigns by reaching your potential customers at home

Posted on by Canada Post in Marketing solutions

Better marketing results can be achieved by reaching potential customers in their homes. This is because home is the place where most consumers make critical decisions, and contemplate and assess their potential purchases, wants, and needs. It's the coveted place where savvy marketers compete to hold consumer attention, and there’s no better way to get through to them there than with a compelling, tactile, and targeted direct mail piece.   Continue reading


Banana Boat marketing is fun, functional and effective

Posted on by Canada Post in Marketing solutions

A good design concept, functionality, and a little print technology innovation can fuel an unforgettable direct mail campaign. In the latest issue of INCITE, we look at a unique direct mail piece from J. Walter Thompson for Banana Boat Sunscreen. By using a unique medium and cutting-edge ink, the company sent an important message about sun safety that people actually paid attention to – and came back to again and again.   Continue reading


A marketing campaign that made people rethink

Posted on by Canada Post in Marketing solutions

Some marketers think that direct mail is a thing of the past, a forgotten relic from before the digital age. But unlike email and text messaging, direct mail can make a major impact on a recipient. By sending something tactile, that a recipient can hold, direct mail can put brands into the hands of customers.   Continue reading


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