Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Amazon goes analog: 6 reasons why the print catalogue revival is good for your business

Posted on by Canada Post in Marketing solutions

With the news that Amazon is planning a toy catalogue for the holidays – to fill the void left by the demise of Toys "R" Us - there's a renewed energy and excitement for the printed page. Print catalogues have been enjoying a renaissance, and the bold move by the world's most recognized e-commerce player has marketers rethinking their media mix. When Amazon decides to do it, you know it makes sense.   Continue reading


Toronto Fashion Week: From pixel to page – why print catalogues are the new Instagram

Posted on by Canada Post in Marketing solutions

The runway is a magnet for creativity – bringing together designers, buyers and influencers to focus on the latest trends in fashion and beauty. As Toronto's Fashion Week returns to the city to showcase some of Canada's best talent, we take a look at how to use physical media to create highly visual, aspirational and engaging marketing to stand out in a crowded industry.   Continue reading


Break through to millennials with compelling direct mail.

Posted on by Canada Post in Marketing solutions

Millennials are being hailed by marketers as the largest consumer generation in history. There are roughly 9.8 million of them in Canada, and they make 33% of our online purchases. In 2015 they became the biggest generation in the Canadian workforce, accounting for roughly 35%. By 2025 they will make up 75% of the global workforce and will be the most vital demographic for retailers to attract. So the big question on most marketers' minds is, how do I attract them?   Continue reading


Enhance the effectiveness of your campaigns by reaching your potential customers at home

Posted on by Canada Post in Marketing solutions

Better marketing results can be achieved by reaching potential customers in their homes. This is because home is the place where most consumers make critical decisions, and contemplate and assess their potential purchases, wants, and needs. It's the coveted place where savvy marketers compete to hold consumer attention, and there’s no better way to get through to them there than with a compelling, tactile, and targeted direct mail piece.   Continue reading


Banana Boat marketing is fun, functional and effective

Posted on by Canada Post in Marketing solutions

A good design concept, functionality, and a little print technology innovation can fuel an unforgettable direct mail campaign. In the latest issue of INCITE, we look at a unique direct mail piece from J. Walter Thompson for Banana Boat Sunscreen. By using a unique medium and cutting-edge ink, the company sent an important message about sun safety that people actually paid attention to – and came back to again and again.   Continue reading


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