Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Amazon goes analog: 6 reasons why the print catalogue revival is good for your business

Posted on by Canada Post in Marketing solutions

With the news that Amazon is planning a toy catalogue for the holidays – to fill the void left by the demise of Toys "R" Us - there's a renewed energy and excitement for the printed page. Print catalogues have been enjoying a renaissance, and the bold move by the world's most recognized e-commerce player has marketers rethinking their media mix. When Amazon decides to do it, you know it makes sense.   Continue reading


Toronto Fashion Week: From pixel to page – why print catalogues are the new Instagram

Posted on by Canada Post in Marketing solutions

The runway is a magnet for creativity – bringing together designers, buyers and influencers to focus on the latest trends in fashion and beauty. As Toronto's Fashion Week returns to the city to showcase some of Canada's best talent, we take a look at how to use physical media to create highly visual, aspirational and engaging marketing to stand out in a crowded industry.   Continue reading


4 Tips for Spot-on Hyperlocal Marketing

Posted on by Canada Post in Marketing solutions

Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online sales.   Continue reading


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