Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Marketing: Senses and sensibility

Posted on by CPO in Marketing solutions

Humans experience the world through our senses, leaving us keenly invested in the information delivered by sight, touch, hearing, taste and smell. Marketing that involves multiple senses is proven to have more impact – creating stronger emotions and lingering longer in our memory banks. Further, a study at Temple University showed that multi-sensory marketing sparks higher activity in the part of the brain involved in making purchase decisions.   Continue reading


Time to refresh your brand? This award-winning campaign shows how it’s done

Posted on by Canada Post in Marketing solutions

Necessity, as Every Empty Counts recently proved, is the mother of reinvention. This school-based recycling initiative needed to revive lagging interest. A well-crafted marketing campaign overcame key obstacles, increasing program enrollment by 425 per cent. At the 2015 Canadian Marketing Association Awards night, the campaign took home the bronze INCITE Award for the Orange Door agency.   Continue reading


The evolution of the Catalogue

Posted on by Canada Post in Marketing solutions

The traditional catalogue, that iconic paper brick from Sears and Eaton’s, has quietly evolved over the last two decades into a sleek marketing tool. Its renewed popularity lies in its ability to draw in readers and keep people’s attention over long periods of time, inspiring both online and in-store purchases.   Continue reading


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