Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Label in the Box or On Demand - which returns strategy works for you?

Posted on by Canada Post in Shipping Solutions

A good online returns strategy must be developed with a few key considerations in mind -- customer experience, resourcing, visibility and control. All returns strategies generally fall into one of two types – a return label is provided in the box with the original shipment or “on demand” (where shoppers request a return label). Which option is the right one for you?   Continue reading


Create loyal customers with free shipping's halo effect

Posted on by Canada Post in Shipping Solutions

This post focuses on free shipping and its halo effect. It is the final part of a three-part blog series on customer loyalty. The series is designed to help retailers master the six key drivers that are directly linked to online shopper loyalty, and identify and resolve gaps in their customer experience.   Continue reading


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