Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Banana Boat marketing is fun, functional and effective

Posted on by Canada Post in Marketing solutions

A good design concept, functionality, and a little print technology innovation can fuel an unforgettable direct mail campaign. In the latest issue of INCITE, we look at a unique direct mail piece from J. Walter Thompson for Banana Boat Sunscreen. By using a unique medium and cutting-edge ink, the company sent an important message about sun safety that people actually paid attention to – and came back to again and again.   Continue reading


Label in the Box or On Demand - which returns strategy works for you?

Posted on by Canada Post in Shipping Solutions

A good online returns strategy must be developed with a few key considerations in mind -- customer experience, resourcing, visibility and control. All returns strategies generally fall into one of two types – a return label is provided in the box with the original shipment or “on demand” (where shoppers request a return label). Which option is the right one for you?   Continue reading


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