Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

A marketing campaign that made people rethink

Posted on by Canada Post in Marketing solutions

Some marketers think that direct mail is a thing of the past, a forgotten relic from before the digital age. But unlike email and text messaging, direct mail can make a major impact on a recipient. By sending something tactile, that a recipient can hold, direct mail can put brands into the hands of customers.   Continue reading


Create loyal customers with free shipping's halo effect

Posted on by Canada Post in Shipping Solutions

This post focuses on free shipping and its halo effect. It is the final part of a three-part blog series on customer loyalty. The series is designed to help retailers master the six key drivers that are directly linked to online shopper loyalty, and identify and resolve gaps in their customer experience.   Continue reading


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