Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

A marketing campaign that made people rethink

Posted on by Canada Post in Marketing solutions

Some marketers think that direct mail is a thing of the past, a forgotten relic from before the digital age. But unlike email and text messaging, direct mail can make a major impact on a recipient. By sending something tactile, that a recipient can hold, direct mail can put brands into the hands of customers.   Continue reading


Marketing with muscle: Direct mail is a power lifter

Posted on by @canadapostcorp in Marketing solutions

Do you know which marketing channel is noticed by 8 out of 10 consumers? Has inspired 50% of Canadians to make an instore purchase? Ups online purchases by over 20%? Has a response rate 20 times higher than the best digital channel? And is Millennials’ favourite way to receive offers, especially local ones? If you guessed direct mail*, you are right.   Continue reading


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