Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Banana Boat marketing is fun, functional and effective

Posted on by Canada Post in Marketing solutions

A good design concept, functionality, and a little print technology innovation can fuel an unforgettable direct mail campaign. In the latest issue of INCITE, we look at a unique direct mail piece from J. Walter Thompson for Banana Boat Sunscreen. By using a unique medium and cutting-edge ink, the company sent an important message about sun safety that people actually paid attention to – and came back to again and again.   Continue reading


A marketing campaign that made people rethink

Posted on by Canada Post in Marketing solutions

Some marketers think that direct mail is a thing of the past, a forgotten relic from before the digital age. But unlike email and text messaging, direct mail can make a major impact on a recipient. By sending something tactile, that a recipient can hold, direct mail can put brands into the hands of customers.   Continue reading


How Mercedes Benz marketed their new product economically by tapping into an unusual resource

Posted on by Canada Post in Marketing solutions

Do you spend too much on your marketing campaigns? What if all it took to drive sales was a little ingenuity and minimal investment? In the latest issue of INCITE, we explore several key marketing case studies and hone in on what our readers can learn from them. One study, The Ecological Car Launch, examines an innovative low cost per piece (CPP) marketing campaign from BBDO for Mercedes Benz).   Continue reading


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