Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Toronto Fashion Week: From pixel to page – why print catalogues are the new Instagram

Posted on by Canada Post in Marketing solutions

The runway is a magnet for creativity – bringing together designers, buyers and influencers to focus on the latest trends in fashion and beauty. As Toronto's Fashion Week returns to the city to showcase some of Canada's best talent, we take a look at how to use physical media to create highly visual, aspirational and engaging marketing to stand out in a crowded industry.   Continue reading


The evolution of the Catalogue

Posted on by Canada Post in Marketing solutions

The traditional catalogue, that iconic paper brick from Sears and Eaton’s, has quietly evolved over the last two decades into a sleek marketing tool. Its renewed popularity lies in its ability to draw in readers and keep people’s attention over long periods of time, inspiring both online and in-store purchases.   Continue reading


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