Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Create loyal customers with free shipping's halo effect

Posted on by Canada Post in Shipping Solutions

This post focuses on free shipping and its halo effect. It is the final part of a three-part blog series on customer loyalty. The series is designed to help retailers master the six key drivers that are directly linked to online shopper loyalty, and identify and resolve gaps in their customer experience.   Continue reading


Selling on Shopify? Here are the Canada Post features available to you

Posted on by Canada Post in Shipping Solutions

Ottawa-based Shopify is one of the most widely used e-commerce platforms in the market. Canada Post partnered with Shopify as a strategic e-commerce platform provider, and we have integrated our shipping solutions into their platform. This partnership enables merchants with Shopify-powered online stores to access discounted shipping rates, and to manage the full process of receiving an order to delivering it to their customers with ease and speed.   Continue reading


Today's e-commerce returns experiences impact tomorrow's customer loyalty

Posted on by Canada Post in Shipping Solutions

Canadian businesses of all sizes invest a great deal of time, money and energy into attracting browsers, and converting them into buyers. But if a customer isn’t completely satisfied with their purchase, allowing them to easily and successfully return it can mean the difference between whether they stay loyal to your business or head to the competition.   Continue reading


Archive