Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Marketing: Senses and sensibility

Posted on by CPO in Marketing solutions

Humans experience the world through our senses, leaving us keenly invested in the information delivered by sight, touch, hearing, taste and smell. Marketing that involves multiple senses is proven to have more impact – creating stronger emotions and lingering longer in our memory banks. Further, a study at Temple University showed that multi-sensory marketing sparks higher activity in the part of the brain involved in making purchase decisions.   Continue reading


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