Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

Amazon goes analog: 6 reasons why the print catalogue revival is good for your business

Posted on by Canada Post in Marketing solutions

With the news that Amazon is planning a toy catalogue for the holidays – to fill the void left by the demise of Toys "R" Us - there's a renewed energy and excitement for the printed page. Print catalogues have been enjoying a renaissance, and the bold move by the world's most recognized e-commerce player has marketers rethinking their media mix. When Amazon decides to do it, you know it makes sense.   Continue reading


The best way to sell and manage products in online marketplaces

Posted on by Canada Post in Shipping Solutions

Many merchants have discovered that they can dramatically increase sales by listing their products on online marketplaces in addition to their own e-commerce stores. Just like selling a product in a supermarket instead of exclusively in a small store, this strategy exposes the products to more customers than the merchant could reach on their own.   Continue reading


Create loyal customers with free shipping's halo effect

Posted on by Canada Post in Shipping Solutions

This post focuses on free shipping and its halo effect. It is the final part of a three-part blog series on customer loyalty. The series is designed to help retailers master the six key drivers that are directly linked to online shopper loyalty, and identify and resolve gaps in their customer experience.   Continue reading


Delivering smiles and growing exponentially online

Posted on by Canada Post in Shipping Solutions

Sometimes you've got to know when to fold. Kim Gans had been selling scrumptious cookies from her gourmet retail store Sweet Flour Bake Shop in Toronto's Bloor West Village for six years. She loved her store, and even aspired to open a second, but the time had come to close its doors.   Continue reading


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