Business Matters

Join the conversation and discover advice, tips
and events on direct marketing, e-commerce
solutions, shipping, data and more

Business Matters

Join the conversation and discover advice, tips and events on direct marketing, e-commerce  solutions, shipping, data and more

Latest Posts

4 Tips for Spot-on Hyperlocal Marketing

Posted on by Canada Post in Marketing solutions

Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online sales.   Continue reading


Market your small business like a big business

Posted on by Canada Post in Marketing solutions

You'd like nothing more than to grow your customer base. But with so many demands on your time and few dollars to spare, promoting your business can be a real challenge. However, with a little know-how and the right tools, you can market like a pro, even with a small staff and budget. The key is to put your effort in the right places—such as zeroing in on your ideal target market.   Continue reading


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