With the passing of the Cannabis Act, the promotion of cannabis in Canada will be legal under the following guidelines.
Who can promote
A licensed seller can inform about or promote their business or product, provided they follow the specifications outlined in the Cannabis Act and the acceptable distribution services. A person or organization that’s authorized to produce, sell or distribute cannabis in Canada qualifies as a licensed seller.
Advertising with Direct Mail
Promotional material must be:
- Addressed to a specific individual (including a name)
- Sealed in an envelope/self-mailer
- Without branding, graphics or text on the outside of the item that identifies its content
Promotional material can’t contain:
- Cannabis samples
- Cannabis scented paper, ink or sealing adhesive