Partner, Consumer Advisory & Analytics Practice Leader
Jennifer is the Retail & Consumer Analytics Practice Leader for Deloitte Canada and member of the global retail executive team. Most recently, Jennifer established cannabis as a sector for Deloitte Canada and grew the practice significantly over the last two years.
She helps clients make sense of the vast quantities of data that exists in their organizations utilizing an insight-data driven approach via artificial intelligence and cognitive machine learning techniques. Jennifer develops insight-driven strategies to deal with an increasingly connected consumer and complex business issues. These strategies include developing data monetization strategies, transitioning from a multi-channel organization to “insight driven” organizations by building and operationalizing eCommerce platforms, mobile capabilities and the re-designing the retail network. Jennifer also assists clients in embedding advanced analytics to deliver a one-brand experience.
Jennifer holds a Masters of Business Administration from the Rotman School of Business, University of Toronto, and an undergraduate degree from the University of Waterloo. She was awarded the 2017 Manulife Mentor of the Year by Ascend Canada.