Canada Post
E-commerce Innovation Awards

Canada Post E-commerce Innovation Awards

 

Prizes and awards

Over the past six years, the Canada Post E-commerce Innovation Awards recognize and reward Canada’s leading and emerging online retailers.

Prizes or prestige? How about both?

Up to $100,000 in free shipping to help you grow your business and your brand.

Are you participating in the e-commerce revolution? If so, apply now to the Canada Post E-commerce Innovation Awards. No matter how big or small your business is – there’s a category for you. Winners receive valuable prizes, and all finalists benefit from exposure, recognition and networking at the premiere e-commerce event in Canada.

Here’s what you could win

If you’re a large business:

  • $100,000 in free shipping, a Smartmail MarketingTM package for the amount of $50,000 and a customized marketing package worth up to $15,000.

If you’re a small business:

  • $50,000 in free shipping, a Smartmail MarketingTM package for the amount of $25,000 and a customized marketing package worth up to $15,000
 

Best Omni-Channel Retailer Award – large

This category is for large retailers that better serve their customers by offering a shopping experience that fully integrates digital and physical channels to deliver a seamless customer experience. We want to hear from large retailers that can show they are:

  • effortlessly combining physical and digital retail shopping;
  • making strategic use of inventory, stores, and distribution centers to improve the customer experience all the way to delivery, store pickup, or returns; and
  • using technology to improve the customer experience through omni-channel initiatives, as well as the implementation of logistics and delivery strategies that provide consumers with options to improve the speed and convenience.

All three channels, mobile, online and in-store, must be included in the submission. We will consider overall strategies, as well as special initiatives/programs.

 

Best Omni-Channel Retailer Award – small

This category is for small to mid-sized retailers that better serve their customers by offering a shopping experience that fully integrates digital and physical channels to deliver a seamless customer experience. We want to hear from retailers that can show they are:

  • effortlessly combining physical and digital retail shopping;
  • making strategic use of inventory, stores, and distribution centers to improve the customer experience all the way to delivery, store pickup, or returns; and
  • using technology to improve the customer experience through omni-channel initiatives, as well as the implementation of logistics and delivery strategies that provide consumers with options to improve the speed and convenience.

All three channels, mobile, online and in-store, must be included in the submission. We will consider overall strategies, as well as special initiatives/programs.

 

Pure Play of the Year Award – large

This category is for retailers who operate an online store, but not a physical store. If you are an online retailer who also sells your product at one or more temporary physical locations (such as a pop-up shop or a farmer’s market) or offers customers a physical pick-up option, you are eligible for this category. However, if you are a retailer who operates one or more permanent physical stores, you are not eligible for this category and you should apply in the Omni-channel category.

The award will be given to a pure play large retailer that shows its shopping experience is both engaging and effective.

  • To be engaging, the retailer is providing an experience that keeps customers coming back, whether that is through innovative design, compelling content, unique features, and/or some other exciting aspect.
  • AND
  • To be effective, the retailer is executing its promise of easy navigation, convenience, top-notch customer service, and a hassle-free fulfillment and returns experience.
 

Pure Play of the Year Award – small

This category is for retailers who operate an online store, but not a physical store. If you are an online retailer who also sells your product at one or more temporary physical locations (such as a pop-up shop or a farmer’s market) or offers customers a physical pick-up option, you are eligible for this category. However, if you are a retailer who operates one or more permanent physical stores, you are not eligible for this category and you should apply in the Omni-channel category.

The award will be given to a pure play small retailer that shows its shopping experience is both engaging and effective.

  • To be engaging, the retailer is providing an experience that keeps customers coming back, whether that is through innovative design, compelling content, unique features, and/or some other exciting aspect.
  • AND
  • To be effective, the retailer is executing its promise of easy navigation, convenience, top-notch customer service, and a hassle-free fulfillment and returns experience.
 

Best Marketing & Brand Experience Award

This award celebrates the strategy, creative and best in class customer engagement experience. We are looking for retailers of all sizes in Canada that are pro-actively engaging with their customers for the purposes of building a community of brand advocates.

We are particularly interested in marketing activities that consist of multi-touch messaging and a multi-channel strategy, which may include a combination of physical (e.g. direct mail) and digital media (e.g. social media campaigns).

Submissions should reflect the business impact of the customer engagement experience, for example, increase in sales, transactional volume, top of mind awareness, and driving web traffic through a physical direct mail piece. Examples can be based on ongoing efforts or specific and/or recurring campaigns. Creative designs and results may be submitted but please note, we are only taking into account campaigns that started, or results that were collected, during or after 2017.

We will consider initiatives from any channel as long as the retailer has an online sales presence as well as campaigns that not only drive business results but strengthen the brand.

One award will be given to either a large or a small company.

 

Most Disruptive Start-Up Award

This award is open to up-and-coming online retailers that launched their business on or after January 1, 2017. The launch could include a new:

  • pure play e-commerce business,
  • offering focused on business to consumer,
  • e-commerce channel, by a business that previously operated a physical channel only, or
  • physical channel, by a business that previously operated an e-commerce channel only

Applicants should provide details regarding why they started their business, along with relevant information about their start-up: what is it, how is it disrupting the Canadian e-commerce landscape, how is it different from the competition. It’s also important for applicants to convey why they believe they will be successful – how do they define success and how will they measure performance, what are their critical success factors. Results and examples demonstrating how they are growing and been successful to date are required.

We will consider pure play or multi-channel start-ups.

One award will be given to either a large or a small company.

 

Social Impact Award

This category is for retailers that have developed or support philanthropic, charitable or socially conscious initiatives in order to help build a better society. The program is to be developed and managed in Canada.

We do not take into account any direct or indirect sales benefits that may result from the initiatives submitted in this category; however, the initiative should demonstrate how your organization is having an impact on the community and encouraging your customers to get involved.

This category is solely devoted to the celebration of doing good and how the impact relates to and supports their overall business.

One award will be given to either a large or a small company.

 

Canada Post E-commerce Innovator’s Award

At the Gala, Canada Post will present a special award to the e-commerce company of its choice. The award will be given to a company that has made a significant contribution to advancing, enabling, defining or revolutionizing the e-commerce market in Canada. The winner could be, but is not limited to, selected from all eligible entries.