Canada Post
E-commerce Innovation Awards

Canada Post E-commerce Innovation Awards

 

Prizes and awards

Now in their fifth year, the Canada Post E-commerce Innovation Awards recognize and reward Canada’s leading and emerging online retailers.

 

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Prizes or prestige? How about both?

Up to $100,000 in free shipping to help you grow your business and your brand.

Are you participating in the e-commerce revolution? If so, apply now to the Canada Post E-commerce Innovation Awards. No matter how big or small your business is – there’s a category for you. Winners receive valuable prizes, and all finalists benefit from exposure, recognition and networking at the premiere e-commerce event in Canada.

Here’s what you could win

If you’re a large business:

  • $100,000 in free shipping, a $50,000 Canada Post Smartmail MarketingTM package and a customized marketing package worth up to $15,000.

If you’re a small business:

  • $50,000 in free shipping, a $25,000 Smartmail MarketingTM package and a customized marketing package worth up to $15,000.
 

Best Omni-Channel Retailer Award – large

This category is for large retailers that are better at serving their customers by offering an omni-channel experience.

We want to hear from large retailers who can show they are:

  • Excited about the idea of erasing the boundaries between mobile, online and in-store retail.
  • Finding interesting ways to introduce or advance an omni-channel experience.
  • Using technology to improve the customer experience through omni-channel initiatives. This could include providing an integrated path to purchase, and/or special programs or initiatives that are accessible across all channels.

All three channels – mobile, online and in-store – must be included in the submission.

 

Best Omni-Channel Retailer Award – small

This category is for small retailers that are better at serving their customers by offering an omni-channel experience.

We want to hear from small retailers who can show they are:

  • Excited about the idea of erasing the boundaries between digital and in-store retail.
  • Finding interesting ways to introduce or advance an omni-channel experience.
  • Using technology to improve the customer experience through omni-channel initiatives. This could include providing an integrated path to purchase, and/or special programs or initiatives that are accessible across all channels.

Digital and in-store channels must be included in the submission.

 

Pure Play of the Year Award – large

This category is for large retailers that are providing shoppers with an excellent end-to-end online shopping experience.

We want to hear from large retailers who can show their shopping experience is:

  • engaging – you are providing an experience that keeps customers coming back, whether that’s your business model, innovative design, compelling content, unique features, and/or some other exciting aspect.
  • AND
  • effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment and returns.

Any large retailer that operates an online store, but doesn’t operate its own permanent retail location can apply for this category.

 

Pure Play of the Year Award – small

This category is for small retailers that are providing shoppers with an excellent end-to-end online shopping experience.

We want to hear from small retailers who can show their shopping experience is:

  • engaging – you are providing an experience that keeps customers coming back, whether that’s your business model, innovative design, compelling content, unique features, and/or some other exciting aspect.
  • AND
  • effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment and returns.

Any small retailer that operates an online store, but doesn’t operate its own permanent retail location can apply for this category.

 

Best Customer Engagement Award

This category is for retailers of all sizes in Canada who are pro-actively engaging with their customers for the purposes of building a community of brand advocates. This category will consider a broad range of customer engagement and/or marketing activities. Submissions can be based on ongoing efforts or specific and/or recurring campaigns.

Examples include social media campaigns, local events, contests, and creative loyalty programs. Social advocacy initiatives are also welcome. Note that, unlike the Community Impact Award below, this category is about how well your initiative supports your business.

Judges will consider initiatives from any channel as long as the retailer has an online sales presence.

 

Most Exciting Start-Up Award

This category is open to up-and-coming retailers who launched their business on or after January 1, 2014.

We want to hear about your company: what is it, how is it different from the existing competition and why do you believe it will be successful? If you have results, we encourage you to submit them, but that isn’t mandatory.

Judges will consider pure play or multi-channel start-ups.

 

Community Impact Award

This category is for retailers who have developed or support philanthropic, charitable or socially conscious initiatives in order to help build a better society. Efforts can be local, national or global.

This category does not take into account any direct or indirect sales benefits in which your efforts may result. It is solely devoted to the celebration of doing good.

Note: If you would like to submit a community initiative that will be evaluated on how well it supports your business, submit it in the Best Customer Engagement category.

 

Consumer Champion Award

All finalists will automatically be entered into the Consumer Champion Award category. Canadians will be invited to vote for their favourite retailer in an online poll. More details on the Consumer Champion Award will be provided after the finalists have been chosen.

 

Canada Post E-commerce Innovator’s Award

At the Gala, Canada Post will present a special award to the e-commerce company of its choice. The award will be given to a company that has made a significant contribution to advancing e-commerce in Canada.

 

Manage Returns

More than one in five Canadian online buyers will need to return or exchange an item. Almost 50% of online shoppers say that a customer-friendly returns process keeps them coming back - and makes them more likely to recommend a site to their social network. Find out more