Canada Post
E-commerce Innovation Awards

Canada Post E-commerce Innovation Awards

  

Prizes & Awards

Now in their Fourth year, the Canada Post E-commerce Innovation Awards honour companies that are transforming the Canadian retail space with their bold, visionary and sometimes surprising e-commerce strategies.

 

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Prizes or Prestige? How about both?

Over $1 million in prizes that will grow your business and your brand.

Are you changing the online retail landscape through entrepreneurship, creativity, strategy and innovation? Does your unique approach to building a better online shopper experience set you apart from your competition? The Canada Post E-commerce Innovation Awards are looking for e-tailers that are driving the Canadian e-commerce industry forward.

Here’s what you could win

  • Free Parcel Shipping – $100,000 to each large business winner and $50,000 to each small business winner
  • Direct Marketing Services – $50,000 to each large business winner and $25,000 to each small business winner
  • Customized Marketing Package – worth up to $15,000 for each eligible winner
 

Best Omni-Channel Retailer Award (Large)

This category is for large retailers who are seeking to improve the customer experience by implementing an omni-channel strategy for the purposes of customer engagement and/or fulfillment.

We want to hear from large retailers who can show they are:

  • Excited about the idea of erasing the boundaries between mobile, online and in-store retail.
  • Finding interesting ways to introduce or advance an omni-channel experience.
  • Using technology to improve the customer experience through omni-channel initiatives. This could include providing an integrated path to purchase, and/or customer engagement initiatives that are accessible across all channels.

Judges will consider overall strategies, as well as special initiatives/programs. All three channels – mobile, online and in-store - must be included.

 

Best Omni-Channel Retailer Award (Small)

This category is for small retailers who are seeking to improve the customer experience by implementing an omni-channel strategy for the purposes of customer engagement and/or fulfillment.

We want to hear from small retailers who can show they are:

  • Excited about the idea of erasing the boundaries between mobile, online and in-store retail.
  • Finding interesting ways to introduce or advance an omni-channel experience.
  • Using technology to improve the customer experience through omni-channel initiatives. This could include providing an integrated path to purchase, and/or customer engagement initiatives that are accessible across all channels.

Judges will consider overall strategies, as well as special initiatives/programs. All three channels – mobile, online and in-store - must be included.

 

Best Online Shopping Experience Award (Large)

This category is for large retailers who are providing shoppers with an excellent end-to-end online shopping experience.

We want to hear from large retailers who can show their shopping experience is:

  • Effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment.

AND

  • Engaging – tell us what you’re doing that keeps customers coming back, whether that’s your business model, innovative design, compelling content, unique features, and/or some other exciting aspect.

Judges will consider both multi-channel and online-only retailers, and will be testing all aspects of the end-to-end shopping experience, including fulfillment and returns.

 

Best Online Shopping Experience Award (Small)

This category is for small retailers who are providing shoppers with an excellent end-to-end online shopping experience.

We want to hear from small retailers who can show their shopping experience is:

  • Effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment.

AND

  • Engaging – tell us what you’re doing that keeps customers coming back, whether that’s your business model, innovative design, compelling content, unique features, and/or some other exciting aspect.

Judges will consider both multi-channel and online-only retailers, and will be testing all aspects of the end-to-end shopping experience, including fulfillment and returns.

 

Best Customer Engagement Award

This category explores how retailers of all sizes in Canada are using creative marketing or some form of customer engagement to help drive sales, increase traffic, strengthen customer relationships and/or expand brand awareness.

We’ve seen some truly amazing ideas across the country! Whether you’re into content marketing, direct marketing, customer engagement activities, social media campaigns, community building, customer loyalty programs, and/or tactics we have yet to label – we want to hear from you.

Judges will consider marketing/engagement done through any channel, as long as the retailer has an online sales presence. Judges will consider one-time campaigns that occurred in 2014, ongoing initiatives, as well as strategies directly incorporated into the business model.

 

Most Exciting Start-Up Award

This category is open to up-and-coming retailers who launched their business by January 1, 2013.

We simply want to hear your story:

  • Show us your entrepreneurial spirit – how did you get started and why?
  • What challenges did you face and how did you overcome them?
  • Why do you think your business will succeed in the intensely competitive retail environment?
  • What evidence can you show that your efforts will lead or are leading to success?

Judges will consider online-only or multi-channel start-up retailers.

 

Community Impact Award

This category is for retailers who have demonstrated imagination, integrity and passion to advance a social responsibility strategy.

We want to hear from retailers who are:

  • Seeking to build value in society – globally, nationally, and/or locally.
  • Approaching corporate social responsibility in a creative, authentic or innovative way that truly aims to do good.

This category is solely devoted to the celebration of doing good – any direct or indirect sales benefits of your strategy will not be considered.

 

Consumer Champion Award

All the finalists will automatically be entered into the Consumer Champion Award. Canadians will be invited to vote for their favourite retailer in an online poll. More details on the Consumer Champion Award will be provided after the finalists have been chosen.

 

Canada Post E-commerce Innovator’s Award

At the Gala, Canada Post will present a special award to the e-commerce company of its choice. The award will be given to a company that has made a significant contribution to advancing e-commerce in Canada.

* To receive the Marketing Prize Package, the winner must be a Canada Post customer during the entire term. See Terms and Conditions for details


 

Manage Returns

More than one in five Canadian online buyers will need to return or exchange an item. Almost 50% of online shoppers say that a customer-friendly returns process keeps them coming back - and makes them more likely to recommend a site to their social network. Find out more