Canada Post
E-commerce Innovation Awards

Canada Post E-commerce Innovation Awards

 

Prizes and awards

Over the past five years, the Canada Post E-commerce Innovation Awards recognize and reward Canada’s leading and emerging online retailers.

Prizes or prestige? How about both?

Up to $100,000 in free shipping to help you grow your business and your brand.

Are you participating in the e-commerce revolution? If so, apply now to the Canada Post E-commerce Innovation Awards. No matter how big or small your business is – there’s a category for you. Winners receive valuable prizes, and all finalists benefit from exposure, recognition and networking at the premiere e-commerce event in Canada.

Here’s what you could win

If you’re a large business:

  • $100,000 in free shipping, a Smartmail MarketingTM package for the amount of $50,000 to be used toward a Customer Relationship Management package, including data analytics, insights, and customer responses, which will help better understand and support campaign development and a customized marketing package worth up to $15,000.

If you’re a small business:

  • $50,000 in free shipping, a Smartmail MarketingTM package for the amount of $25,000 to be used toward promotional activity (including creative, print and postage) to advertise and support the growth of the business and a customized marketing package worth up to $15,000.
 

Best Omni-Channel Retailer Award – large

This category is for large retailers that better serve their customers by offering an omni-channel experience. We want to hear from large retailers that can show they are

  • leading by example with unique ideas to eliminate the boundaries between digital and in-store retail;
  • differentiating their business from competitors by using cutting edge tactics to introduce or advance an omni-channel experience;
  • using technology and value-added services to improve the customer experience; this can include providing an integrated path to purchase, a customer focused returns policy and special programs or initiatives accessible across all channels.

Online, mobile and in-store channels must be included in the submission. We are looking for examples of innovation, best-in-class practices and the way your business operates without friction across all channels.

 

Best Omni-Channel Retailer Award – small

This category is for small retailers that better serve their customers by offering an omni-channel experience. We want to hear from small retailers that can show they are

  • leading by example with unique ideas to eliminate the boundaries between digital and in-store retail;
  • differentiating their business from competitors by using cutting edge tactics to introduce or advance an omni-channel experience;
  • using technology and value-added services to improve the customer experience; this can include providing an integrated path to purchase, a customer focused returns policy and special programs or initiatives accessible across all channels

Both digital and in-store channels must be included in the submission. We are looking for examples that set you apart from your competitors and demonstrate a robust end-to-end customer experience.

 

Pure Play of the Year Award – large

This category is for large retailers who are providing shoppers with an excellent end-to-end online shopping experience.

To apply in this category, retailers must operate an online store, but not a physical store. If you are an online retailer who also sells your products at one or more temporary physical locations (such as a pop-up shop or a farmer’s market) or offers customers a physical pickup option, you are still eligible for this category. However, if you are a retailer who operates one or more permanent physical stores, you are not eligible for this category and you should apply in the omni-channel category.

We want to hear from large retailers that are cutting edge and innovative in their approach to offering a shopping experience that is

  • engaging – you are providing an experience that turns customers into repeat buyers, whether that’s your business model, innovative design, compelling content, unique features, and/or other clear differentiators.
  • AND
  • effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment and returns.
 

Pure Play of the Year Award – small

This category is for small retailers that are providing shoppers with an excellent end-to-end online shopping experience.

To apply in this category, retailers must operate an online store, but not a physical store. If you are an online retailer who also sells your product at one or more temporary physical locations (such as a pop-up shop or a farmer’s market) or offers customers a physical pickup option, you are still eligible for this category. However, if you are a retailer who operates one or more permanent physical stores, you are not eligible for this category and you should apply in the omni-channel category.

We want to hear from small retailers that are cutting-edge and innovative in their approach to offering a shopping experience that is

  • engaging – you are providing an experience that turns customers into repeat buyers, whether that’s your business model, innovative design, compelling content, unique features, and/or other clear differentiators.
  • AND
  • effective – you are executing on your promise of easy navigation, convenience, top-notch customer service, hassle-free fulfillment and returns.
 

Best Marketing & Brand Engagement Award

This category is for retailers of all sizes in Canada who are proactively engaging with their customers to build a community of brand advocates. It considers a broad range of customer engagement and/or marketing activities.

Submissions can be based on ongoing efforts or specific and/or recurring campaigns. Any channel will be considered. Creative designs and results are to be submitted. Examples include social media campaigns, local events, contests and creative loyalty programs.

We will only take into account campaigns that started, or results that were collected, after June 1, 2016. Judges will consider initiatives from any channel as long as the retailer has an online sales presence.

 

Most Disruptive Start-Up Award

This category is open to up-and-coming retailers who launched their business on or after January 1, 2016. The launch can include

  • a new pure play e-commerce business;
  • a new e-commerce channel, by a business that previously operated a physical channel only;
  • a new physical channel, by a business that previously operated an e-commerce channel only.

We want to hear details about why you started your business and relevant information about your start-up: what is it, how are you disrupting the Canadian e-commerce landscape with your offering and how is it different from the existing competition? We want to know how you define success and your critical success factors. Results and examples of how you have been successful are required.

Judges will consider pure play or multi-channel start-ups.

 

Social Impact Award

This category is for retailers who have developed or support philanthropic, charitable or socially conscious initiatives in order to help build a better society. The program is to be developed and managed in Canada.

Describe the initiative and scope of the impact on the community. Identify your commitment and how you are encouraging your customers to participate and become an advocate for your cause of choice. It is solely devoted to the celebration of doing good and how the impact relates to and supports their overall business.

 

Canada Post E-commerce Innovator’s Award

At the Gala, Canada Post will present a special award to the e-commerce company of its choice. The award will be given to a company that has made a significant contribution to advancing e-commerce in Canada.

 

Manage Returns

More than one in five Canadian online buyers will need to return or exchange an item. Almost 50% of online shoppers say that a customer-friendly returns process keeps them coming back - and makes them more likely to recommend a site to their social network. Find out more