Best Marketing & Brand Experience Award
This award celebrates the strategy, creative and best in class customer engagement experience. We are looking for retailers of all sizes in Canada that are pro-actively engaging with their customers for the purposes of building a community of brand advocates.
We are particularly interested in marketing activities that consist of multi-touch messaging and a multi-channel strategy, which may include a combination of physical (e.g. direct mail) and digital media (e.g. social media campaigns).
Submissions should reflect the business impact of the customer engagement experience, for example, increase in sales, transactional volume, top of mind awareness, and driving web traffic through a physical direct mail piece. Examples can be based on ongoing efforts or specific and/or recurring campaigns. Creative designs and results may be submitted but please note, we are only taking into account campaigns that started, or results that were collected, during or after 2017.
We will consider initiatives from any channel as long as the retailer has an online sales presence as well as campaigns that not only drive business results but strengthen the brand.
One award will be given to either a large or a small company.