Smartmail Marketing

The Science of Activation™. Find new customers
and increase the value of your existing ones.

Smartmail Marketing

The Science of Activation™. Find new customers and increase the value of your existing ones. 

A more intelligent approach to direct mail

Inspire more customers to action with a potent mix of physical experience, data and connectivity. The Canada Post Smartmail Marketing™
approach blends these 3 powerful elements, proven to make your marketing mix more relevant and more engaging.

Jim Treliving explains why Boston Pizza markets using Canada Post

Watch Jim Treliving talk about a marketing channel that’s helped him grow from one restaurant to over 440 Boston Pizza stores.

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Breaking Through the Noise

Consumer behaviour shows why direct mail works

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A Bias for Action

Neuroscience proves the power of your brand in customers' hands

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Smartmail Marketing infographic highlights the research behind The Science of Activation.

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Find new customers

Neighbourhood Mail

Neighbourhood Mail

(formerly Unaddressed Admail™)

Canada Post Neighbourhood Mail™ service finds the right customers for your business, large or small.

  • Zero in on specific neighbourhoods with your marketing message.
  • Target best areas, using geodemographic profiles like age, income, marital status and much more.
  • Reach every home and apartment in a specific neighbourhood – or the entire country.
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Pier1 Imports
Well over half of coupons redeemed were from brand new customers, which tells us that the Unaddressed Admail (now Neighbourhood Mail™) service is an extremely effective channel for customer acquisition.

Susan Rodgers, Director of Marketing, Pier 1 Imports

Connect one-to-one

Personalized Mail

Personalized Mail

(formerly Addressed Admail™)

Use our Canada Post Personalized Mail™ service to make a connection with new and existing customers.

  • Put personalized marketing directly into customers' hands.
  • Get the right message to the right person at the right time – so your marketing mix delivers stronger returns.
  • Increase the loyalty and lifetime value of your customers by sending them relevant messages.
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Response rates from customers who received Addressed Admail (now Personalized Mail™) along with email was six times higher than from those who received an email alone.

Dwayne McMulkin, Staples Marketing Manager

Examples of Smartmail Marketing in action

Microsoft and BBDO

Microsoft and BBDO increase registrations by 30%, using direct mail to drive recipients online.

View Case study

Bulk Cat Litter

Bulk Cat Litter Warehouse’s claws-on marketing piece goes viral

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Bouncing Ball

How a bouncing ball reveals the power of Smartmail Marketing™ in an omni-channel world.

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Find inspiration, useful tips and the research data to support your next marketing campaign in our business blog.

The evolution of the catalogue

The traditional catalogue, that iconic paper brick from Sears and Eaton’s, has quietly evolved over the last two decades into a sleek marketing tool... Read More

3 stores and a flourishing online business

"We're really keen on using social media as much as we can with our business but, to us, direct mail allows us to speak to an audience outside of our current sphere of influence," Regine Paquette, Victoire... Read More

How a paper puzzle helped turn Swedes into soldiers

Faced with a tough recruiting challenge, Sweden’s military launched a marketing campaign that embodied the essence of Smartmail Marketing... Read More

Start using Smartmail Marketing to grow your business

Need Help with your Smartmail Marketing Campaign?

How good is your customer list?

New data and targeting capabilities help put your marketing into more receptive hands.

National Change of Address Data Product

Update with Canada’s most current, comprehensive list of moves:

National Change of Address Data Product

Canada Complete

Reach new customers with the most complete, accurate lists in the country:

Canada Complete™

Address Complete

Harness the power of an accurate address instantly:

Address Complete™