Smartmail Marketing
resources

Get better marketing results

Expert insights that help boost your campaign’s motivation, action and brand recall. Craft your marketing campaigns with key research into generational behaviour, neuromarketing, connectivity and more

Download guide

Marketing to millennials

There are 9.5 millennials in Canada – and many common assumptions about them are wrong. Based on new research, the Marketing to Millennials report highlights 8 ways for marketers to engage and persuade millennials.

Get report

Watch webinar

View infographic

Download guide

Marketing to Gen Xers

The people in this small but powerful generation are in their prime earning years – making them high value consumers. Marketing to Gen Xers gives you a clear picture of their preferences and 8 tips to engage and motivate Gen Xers.

Get report

View infographic

Download guide

Marketing to boomers

The enormous spending power of this generation (66 per cent higher than millennials) seems to have escaped many – creating a rich potential audience for smart marketers. Tap into this wealthy and entrepreneurial group more effectively with 8 key insights.

Get report

View infographic

Download guide

Connecting for Action

This first-of-its-kind neuromarketing research looks at how direct mail works with digital advertising in integrated campaigns to optimize consumer attention, emotional engagement and brand recall.

Get whitepaper

View infographic

Watch video

Download guide

Break through the marketing noise

Every brand competing for consumer attention knows that it’s noisy out there. In today’s hyper-connected world, understand how direct mail sends a signal that resonates by combining the intimacy of ritual, the impact of physicality and the power of data-driven relevance.

Get report

View infographic

Download guide

A bias for action

This largest-of-its-kind study reveals that direct mail is more action-oriented than digital media because its physical format stimulates the underlying mental processes that guide consumer behaviour. Key insight? Use it to close the marketing-sales loop

Get report

View infographic

Featured blogs

Optimize your receiving experience

Break through to millennials

A look at new research into Canada’s fastest growing generation. The answer to “How do I attract millennials’ attention?” might surprise you.

Read blog

Blog 2

Hugs and shoes

This successful data-driven campaign used a single adidas shoe and HOP airline’s loyalty offer to generate buzz and sales inmillennial students and their Gen Xer parents.

Read blog

Build loyalty with free shipping's halo effect

5 tips for better marketing results

Home is the place where many consumers make critical decisions in the purchase journey. 5 tips on how to have your message welcomed into customers’ homes.

Read blog