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Break through to millennials
A look at new research into Canada’s fastest growing generation. The answer to “How do I attract millennials’ attention?” might surprise you.
Hugs and shoes
This successful data-driven campaign used a single adidas shoe and HOP airline’s loyalty offer to generate buzz and sales inmillennial students and their Gen Xer parents.
5 tips for better marketing results
Home is the place where many consumers make critical decisions in the purchase journey. 5 tips on how to have your message welcomed into customers’ homes.