E-commerce and Parcels Marketing,
Lindley is an e-commerce marketing and strategic content expert with experience in both B2C and B2B markets. Her mission at Canada Post is to support Canadian e-commerce merchants' growth by sharing best-practices and practical, new research insights.
The e-commerce opportunity
The Canadian e-commerce opportunity is now. Canada's eager shoppers are expected to spend over $55 billion online in 2018. Exclusive Canada Post research gives retailers insight into key regions, categories and shopper segments driving e-commerce growth – and the prime ones for growing retailers to tap into.
Manager, E-commerce Solutions Integration,
Suveen, an expert on e-commerce platforms, web services and shipping solutions, has advised many of North America’s largest retailers. She’ll take you through the basics of e-comm operations with practical experience.
E-commerce operations basics
Acquiring customers and closing sales is only part of the e-commerce challenge. Once customers press “Buy”, the clock starts ticking for merchants, who must master the back-end operations needed to get product into the hands of customers. From order retrieval to fulfillment, shipping and returns – we break down the basics and provide merchants with the tips, tools and resources they need to master these steps and overcome growing pains.