Director of Parcels Product Development,
Valerie develops innovative new products to support the growing needs of both e-commerce merchants and shoppers. This recognized expert on the e-commerce ecosystem has worked with more than 1,000 merchants on their individual e-commerce strategies.
E-commerce operations basics
Acquiring customers and closing sales is only part of the e-commerce challenge. Once customers press “Buy”, the clock starts ticking for merchants, who must master the back-end operations needed to get product into the hands of customers. From order retrieval to fulfillment, shipping and returns – we break down the basics and provide merchants with the tips, tools and resources they need to master these steps and overcome growing pains.
Director, International Product Management,
For the past 11 years Mike has spearheaded the evolution of Canada Post's USA and International shipping solutions. Mike will take you through the cost-effective options crucial to the success of Canadian online retailers.
Selling beyond Canada
It's an opportunity made far easier by e-commerce. You can be the smallest, newest online retailer and still be discovered by customers anywhere in the world, and sell to those customers. Your product mix and growth strategy could be a natural for international expansion. But selling and shipping beyond borders comes with a lot of questions. We break down the must-knows for successful growth beyond Canada.