With more than 13 years working with the Canadian retail industry as a sales and logistics expert, Melanie understands the challenges merchants face. She’ll help you uncover the right marketing mix to grow your customer base.
Growing your customer base
Adding a new channel to your advertising can feel like one job too many, as you run your business. Digital is probably your main promotional tool. But who are you reaching? And are they the right prospects for your business? We will break down the questions you need to answer in order to find your best customers and grow your base – and how you can complement your social and digital campaigns with direct mail.
Director of Parcels Product Development,
Valerie develops innovative new products to support the growing needs of both e-commerce merchants and shoppers. This recognized expert on the e-commerce ecosystem has worked with more than 1,000 merchants on their individual e-commerce strategies.
E-commerce operations basics
Acquiring customers and closing sales is only part of the e-commerce challenge. Once customers press “Buy”, the clock starts ticking for merchants, who must master the back-end operations needed to get product into the hands of customers. From order retrieval to fulfillment, shipping and returns – we break down the basics and provide merchants with the tips, tools and resources they need to master these steps and overcome growing pains.